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IPSY vs We Are Eves

IPSY logo

IPSY

561 employees · est. 2011 · Santa Monica, United States

VS
We Are Eves logo

We Are Eves

The first beauty platform with honest product reviews, from and for you. Less filters, more honesty!

20 employees · est. 2019 · Amsterdam, The Netherlands

IPSY is the older company (2011 vs 2019); IPSY is the larger of the two.

Side-by-Side Comparison

IPSY We Are Eves
Founded
2011 older 2019
Headquarters
Santa Monica, United States Amsterdam, The Netherlands
Employees
561 larger 20
Industry
E-Commerce, Wellness Beauty E-Commerce, Platforms, Wellness Beauty
Funding Stage
Not tracked yet Venture round
Total Funding
$237.22M $2.50M
Funding Rounds
4 3
Taxonomy
Beauty IndustryBeauty SubscriptionBrand CollaborationPersonalizationCommunity EngagementData-driven +8 Beauty PlatformHonest Product ReviewsCommunity-drivenUser-generated ContentB2B ModelPartnerships With Leading Beauty Companies +8
Website
ipsy.com weareeves.com
IPSY logo

About IPSY

IPSY is a beauty industry powerhouse that aims to inspire self-expression through unique beauty. Founded in 2011, the company is based in the United States and has recently received a significant $133.98M funding round investment on 15 December 2020. IPSY's extensive platform includes Glam Bag, feat...

We Are Eves logo

About We Are Eves

We Are Eves, founded in 2019 and based in The Netherlands, positions itself at the forefront of the beauty industry as an honest beauty product review platform. Leveraging a thriving independent community of over 135,000 members and hosting more than 375,000 genuine reviews, it aims to mirror the mo...

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Frequently Asked Questions

IPSY was founded in 2011, based in Santa Monica, United States, with 561 employees. IPSY is a beauty industry powerhouse that aims to inspire self-expression through unique beauty. Founded in 2011, the company is based in the United States and has recently received a significant $133. We Are Eves was founded in 2019, based in Amsterdam, The Netherlands, with 20 employees. We Are Eves, founded in 2019 and based in The Netherlands, positions itself at the forefront of the beauty industry as an honest beauty product review platform. Leveraging a thriving independent commu.
IPSY has raised $237.22M and We Are Eves $2.50M. Latest stage: We Are Eves Venture round.
Both work in E-Commerce and Wellness Beauty and list brand collaboration among their focus areas.

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Compiled from the BounceWatch company index. We last looked at IPSY on 12 Sep 2024, and We Are Eves on 4 Nov 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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