Wealthfront logo — Save and invest for what’s next.

Wealthfront

Save and invest for what’s next.

Founded 2011 United States Palo Alto, United States 436 employees IPO Total: $689.50M Finance, Financial Services +2

General Information

Company Name Wealthfront
Founded Year 2011
Location United States Palo Alto, United States
Employees 436
Industries Finance, Financial Services, Fintech +1
Funding Stage IPO
Business Model B2C, Platform, SaaS
Revenue Model Usage Based, Freemium, Service Fee
Social

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About Wealthfront

Wealthfront, founded in 2011, has carved a niche in the Fintech industry by devising a comprehensive platform that amalgamates investing and saving products. The company aptly targets young professionals, assisting them in building long-term wealth across varying market conditions.

The company’s slogan, “Save and invest for what’s next,” is a testament to its focus on future financial strategies. Wealthfront delivers high-yield savings through partner banks, offers diversified ETF and bond investing, and provides zero-commission stock trades, all designed to lower costs and augment wealth. With an emphasis on accessibility, the platform is tailored for both seasoned and novice investors.

Headquartered in the United States, Wealthfront is deeply entrenched in the Financial Services and Wealth Management sectors. As of now, the company’s financial position is fortified by a significant $485 million IPO investment, highlighting sustained interest and trust from investors. This underscores the firm's potential for continued growth in the digital wealth management landscape.

Business keywords: automated investment, robo-advisor, financial planning, diversified investing, ETF investing, bond investing, high-yield savings, zero-commission investing, low-cost loans, cash management, DIY financial planning, goal planning, investment management

Services & Products

Digital mortgage processing
Cash management accounts
Automated investment management
Tax optimization through tax-loss harvesting
Direct stock and ETF investing

Target Customers

Individuals seeking low-rate mortgages Investors seeking automated investing solutions Clients interested in tax-efficient investment strategies Couples managing joint finances Users of digital financial planning tools

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
IPO $485.00M -
01 Dec 2025
Series E $75.00M 8
Index Ventures, Benchmark +6
01 Jan 2018
Series D $64.00M 14
Index Ventures, Benchmark +12
01 Oct 2014
Series C $35.00M 7
Index Ventures, DAG Ventures +5
01 Apr 2014
Series B $20.00M 13
Index Ventures, Social Capital +11
01 Mar 2013
Series A $7.50M 1
DAG Ventures
01 Dec 2009
Seed $3.00M 7
Jeff Jordan, Andy Rachleff +5
01 Dec 2008

Wealthfront Alternatives & Competitors

View All Alternatives
Wealthfront vs

All of your investing, made simple.

Post IPO
2019 employees
Finance, Financial Services
Wealthfront vs
M1
M1 United States

Sophisticated wealth building, simplified. Member FINRA/SIPC. m1.com/legal/disclosures/

Series E
236 employees
Finance, Financial Services
Wealthfront vs
Ginmon
Ginmon Germany

Wealth management, more efficient than ever before.

Seed
36 employees
Financial Services, Fintech

FAQ About Wealthfront

Save and invest for what’s next.
Wealthfront was founded in 2011.
Wealthfront is headquartered in Palo Alto, United States.
Wealthfront operates in Finance, Financial Services, Fintech and Wealth Management. Its work centres on automated investment, robo-advisor, financial planning and diversified investing. Its customers include Individuals seeking low-rate mortgages, Investors seeking automated investing solutions and Clients interested in tax-efficient investment strategies.
Wealthfront has a B2C, Platform and SaaS business model. Its revenue comes from Usage Based, Freemium and Service Fee.
Wealthfront has approximately 436 employees.
Wealthfront has completed 7 funding rounds, raising a total of $689.50M. The latest funding stage is IPO.
Wealthfront offers: Digital mortgage processing, Cash management accounts, Automated investment management, Tax optimization through tax-loss harvesting, Direct stock and ETF investing.
Top alternatives and competitors to Wealthfront include Wealthsimple, M1, Ginmon, Acorns, Betterment. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Wealthfront and Wealthsimple are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Wealthfront, https://bouncewatch.com/company/wealthfront, updated 24 May 2026. When citing, please name BounceWatch and link this page.

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