Franc vs Wealthfront
Franc
Download franc.app to get access to the best cash & equity funds - no minimums. The smartest & easiest way to invest
67 employees · est. 2018 · Johannesburg, South Africa
Wealthfront is the older company (2018 vs 2011); Wealthfront is the larger of the two.
Side-by-Side Comparison
| Metric | Franc | Wealthfront |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2011 older |
| Headquarters | ||
| Headquarters | Johannesburg, South Africa | Palo Alto, United States |
| Employees | ||
| Employees | 67 | 463 larger |
| Industry | ||
| Industry | Financial Services, Fintech, Mobile | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Non Equity Assistance | IPO |
| Total Funding | ||
| Total Funding | $8.30M | $689.50M |
| Funding Rounds | ||
| Funding Rounds | 4 | 7 |
| Services | ||
| Services | Not tracked yet | Digital mortgage processing, Cash management accounts, Automated investment management, Tax optimization through tax-loss harvesting, Direct stock and ETF investing |
| Target Customers | ||
| Target Customers | Not tracked yet | Individuals seeking low-rate mortgages, Investors seeking automated investing solutions, Clients interested in tax-efficient investment strategies, Couples managing joint finances, Users of digital financial planning tools |
| Taxonomy | ||
| Taxonomy | Investment AppRobo-advisorCash FundsEquity FundsSimplified InvestingLow Minimum Investment +8 | Automated InvestmentRobo-advisorFinancial PlanningDiversified InvestingETF InvestingBond Investing +7 |
| Website | ||
| Website | franc.app | wealthfront.com |
About Franc
Franc is a South Africa based Financial Services, Fintech startup that offers a user-friendly mobile app for investing in cash and equity funds. Founded in 2017, Franc's slogan "Download franc.app to get access to the best cash & equity funds - no minimums. The smartest & easiest way to invest" enca...
About Wealthfront
Wealthfront, founded in 2011, has carved a niche in the Fintech industry by devising a comprehensive platform that amalgamates investing and saving products. The company aptly targets young professionals, assisting them in building long-term wealth across varying market conditions. The company’s s...
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Compiled from the BounceWatch company index. We last looked at Franc on 12 Sep 2024, and Wealthfront on 31 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
