WGSN logo — Create Tomorrow

WGSN

Create Tomorrow

Founded 1998 United Kingdom London, United Kingdom 986 employees Acquired Total: $160.00M Fashion, Retail +1

General Information

Company Name WGSN
Founded Year 1998
Location United Kingdom London, United Kingdom
Employees 986
Industries Fashion, Retail, Lifestyle
Funding Stage Acquired
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Consulting Fee
Offices as of Sep 2026
London, United Kingdom
Social

BounceWatch is an independent company data service, not affiliated with WGSN. To contact WGSN, visit wgsn.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 24, 2026

WGSN hosted the Future Consumer 2028 LinkedIn Live event, with the on-demand recording now available to watch.

Product Launch Sep 24, 2026

WGSN has launched its new product, Macro Forecast 2029: The United States, offering data and strategies for US consumers. The forecast is available for download.

New Partnership Sep 23, 2026

WGSN announced an exclusive podcast partnership with Tommy Hilfiger, featuring discussion on fashion, Gen Z, and brand relevance.

About WGSN

WGSN, a pioneer in the field of consumer trend forecasting, stands as the global authority for helping brands anticipate future consumer needs. The company's slogan, "Create Tomorrow," encapsulates its mission to empower brands worldwide in generating the right products at optimal times for evolving consumer demands.

Established in 1998 and headquartered in the United Kingdom, WGSN has consistently extended its influence across the Fashion, Retail, and Lifestyle industries. Beyond fashion, its expertise stretches into beauty, consumer tech, interiors, lifestyle, food, and drink sectors, enriching its offerings with comprehensive consumer insights, data analytics, and expert advisory services.

Despite the company's long-standing presence, its last recorded investment was a $20.00M Series B round in May 2000, with notable investors including ETF Group, Europ@web, and Nomura International. This historical investment context may indicate ample room for potential growth and innovation within the evolving landscape of trend forecasting.

Taxonomy: consumer trend forecasting, product design, consumer insights, beauty forecasting, consumer tech, fashion forecasting, interior design, lifestyle forecasting, food and drink forecasting, expert advisory, market intelligence, retail strategy, brand strategy, bespoke research

Services & Products

Trend Forecasting
Predictive Analytics
Consultancy Services
AI and Data Solutions
Market Strategy Development

Target Customers

Brands Retailers Product Designers Merchandisers Marketing Professionals

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition £140.00M 1
Ascential
01 Oct 2005
Series B $20.00M 3
ETF Group, Nomura +1
01 May 2000

WGSN Alternatives & Competitors

View All Alternatives
WGSN vs
BDA London
BDA London United Kingdom

Retail specialists. Enabling better, faster decision making.

36 employees
Fashion, Retail
WGSN vs
Lesara
Lesara Germany

FASHION FOR EVERYONE

Series D
36 employees
E-Commerce, Fashion
WGSN vs
Nykaa
Nykaa India

India's most preferred destination for beauty, fashion and lifestyle.

Post-IPO Secondary
5057 employees
E-Commerce, Fashion

FAQ About WGSN

Create Tomorrow
WGSN was founded in 1998.
WGSN is headquartered in London, United Kingdom.
WGSN operates in Fashion, Retail and Lifestyle. Its work centres on consumer trend forecasting, product design, consumer insights and beauty forecasting. Its customers include Brands, Retailers and Product Designers.
WGSN has a B2B, SaaS and Platform business model. Its revenue comes from Subscription and Consulting Fee.
WGSN has approximately 986 employees.
WGSN has completed 2 funding rounds, raising a total of $160.00M. The latest funding stage is Acquired.
WGSN offers: Trend Forecasting, Predictive Analytics, Consultancy Services, AI and Data Solutions, Market Strategy Development.
Top alternatives and competitors to WGSN include BDA London, Lesara, Nykaa, Comark Inc, Baccarose Perfumes & Beauty Product Pvt Ltd.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
WGSN and BDA London are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for WGSN, https://bouncewatch.com/company/wgsn, updated 26 September 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes