Los Angeles, United States
Whatnot is a rapidly growing player in the live shopping industry, boasting the title of the largest livestream shopping platform in the US, UK, and Europe. Their unique approach allows users to buy, sell, and connect over a wide range of categories, from sneakers to fine jewelry. The platform's 2025 performance was impressive, with live sales exceeding $8B, marking more than double the previous year's figures and demonstrating strong consumer engagement.
Founded in 2019, Whatnot has swiftly risen to prominence in the e-commerce world, achieving the status of the #1 shopping app in both the US and UK. The company recently raised $225M in a Series F round led by notable investors such as CapitalG, DST Global, and Sequoia. These investments will likely continue to fuel its trajectory in defining the future of live commerce in the West, an industry still in its nascent stages yet brimming with potential.
