Willow logo — company profile

Willow

Founded 2018 11-50 employees Seed Total: $1.60M Automation, Marketing

General Information

Company Name Willow
Founded Year 2018
Founders / Decision Makers
Team member
Employees 11-50
Industries Automation, Marketing
Funding Stage Seed
Social

Get notified when Willow moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (73.6% content change).

AI Insight

Bounce Watch AI
1 week ago

Willow has recently undergone a significant website overhaul, with a reported 73.61% change, signaling a strategic refresh of its product messaging and market positioning. This substantial update typically precedes or accompanies product enhancements or a renewed go-to-market strategy targeted at professional service providers and busy entrepreneurs. It suggests an active effort to refine their value proposition and drive future customer acquisition.

Signal Types
Product Marketing
Strategic Labels
Product Refinement Market Repositioning Growth Strategy
Next Move: Fundraising
·
Impact: 7/10
·
Ideal For: B2B SaaS VCs – Early Stage

About Willow

Willow, founded in 2018, is a dynamic player in the Automation and Marketing industries. The company distinguishes itself by blending intelligent technology with seasoned expertise to aid Professional Service Providers and Busy Entrepreneurs in mastering social media strategies. By offering a platform that emphasizes inspiration, efficiency, and structure, Willow positions itself as a crucial resource in its niche.

In its latest funding milestone, Willow secured a €1.00M Seed Round on 27 July 2021, with investment participation from notable backers like PMV, SmartFin Capital, imec.istart, and individuals like Alex Brabers and Marc Vanderheyden. This robust support underscores investor confidence in the company’s growth potential and innovative approach.

While specific headquarters details are not disclosed, the company’s strategic use of technology paired with professional guidance highlights its role as a significant catalyst for social media success among its target clients.

Services & Products

Social Media Post Drafting
Content Scheduling
1-on-1 Coaching
Analytics and Reporting
Personalized Content Strategy
Industry-Specific Guidance

Target Customers

Legal Firms Accountancy Firms Human Resources Companies Consulting Firms ICT & Software Companies Professional-Services Firms

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round •••••• 5
Investor Investor Investor
•••• ••••
27 Jul 2021
Venture Round •••••• 1
Investor
08 Sep 2019
Seed Round •••••• - 11 Apr 2019
Angel Round •••••• - 27 May 2018

Willow Alternatives & Competitors

View All Alternatives
Willow vs

The Willow Group is one of Canada's largest Association and Event management companies.

6 employees
Willow vs
Yieldstreet
Yieldstreet United States

We empower investors to grow their wealth outside of the stock market through private markets.

Corporate
78 employees
Finance, Financial Services
Willow vs

Red Willow Production Company (Red Willow) is wholly owned by the Southern Ute Indian Tribe Growth F...

101 employees
Energy, Oil and Gas

FAQ About Willow

Willow integrates intelligent technology with seasoned professionals. Our experts shape your strategy and guide you towards achieving Social Media success. The Willow platform offers inspiration, efficiency, and structure. It's tailored specifically for Professional Service Providers and Busy Entrep...
Willow was founded in 2018.
Willow operates in the following industries: Automation, Marketing.
Willow has approximately 11-50 employees.
Willow has completed 4 funding rounds, raising a total of $1.60M. The latest funding stage is Seed.
Willow offers: Social Media Post Drafting, Content Scheduling, 1-on-1 Coaching, Analytics and Reporting, Personalized Content Strategy, Industry-Specific Guidance.
Top alternatives and competitors to Willow include The Willow Group (Canada), Yieldstreet, Red Willow Production Company, Willow, Willow Creek Companies, LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Willow and The Willow Group (Canada) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors Willow and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

One analytics cookie (Google Analytics). Cookie Policy