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Willow

Founded 2018 11-50 employees Seed Total: $1.60M Automation, Marketing

General Information

Company Name Willow
Founded Year 2018
Founders / Decision Makers
Team member
Employees 11-50
Industries Automation, Marketing
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Consulting Fee
Social

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AI Insight

Bounce Watch AI
2 months ago

Willow has recently undergone a significant website overhaul, with a reported 73.61% change, signaling a strategic refresh of its product messaging and market positioning. This substantial update typically precedes or accompanies product enhancements or a renewed go-to-market strategy targeted at professional service providers and busy entrepreneurs. It suggests an active effort to refine their value proposition and drive future customer acquisition.

Signal Types
Product Marketing
Strategic Labels
Product Refinement Market Repositioning Growth Strategy
Next Move: Fundraising
·
Impact: 7/10
·
Ideal For: B2B SaaS VCs – Early Stage

About Willow

Willow, founded in 2018, is a dynamic player in the Automation and Marketing industries. The company distinguishes itself by blending intelligent technology with seasoned expertise to aid Professional Service Providers and Busy Entrepreneurs in mastering social media strategies. By offering a platform that emphasizes inspiration, efficiency, and structure, Willow positions itself as a crucial resource in its niche.

In its latest funding milestone, Willow secured a €1.00M Seed Round on 27 July 2021, with investment participation from notable backers like PMV, SmartFin Capital, imec.istart, and individuals like Alex Brabers and Marc Vanderheyden. This robust support underscores investor confidence in the company’s growth potential and innovative approach.

While specific headquarters details are not disclosed, the company’s strategic use of technology paired with professional guidance highlights its role as a significant catalyst for social media success among its target clients.

Services & Products

Social Media Post Drafting
Content Scheduling
1-on-1 Coaching
Analytics and Reporting
Personalized Content Strategy
Industry-Specific Guidance

Target Customers

Legal Firms Accountancy Firms Human Resources Companies Consulting Firms ICT & Software Companies Professional-Services Firms

Pricing

as listed on Oct 22, 2026

On request

  • Pro: contact sales
  • Kickstart: contact sales
Willow's pricing page

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €1.00M 5
PMV, SmartFin Capital +3
27 Jul 2021
Venture Round Undisclosed 1
Google
08 Sep 2019
Seed Round €500.00K -
11 Apr 2019
Angel Round €100.00K -
27 May 2018

Willow Alternatives & Competitors

View All Alternatives
Willow vs
SocialBee
SocialBee Romania

SocialBee helps businesses get more leads from social media with tools, scripts, and manual work.

Acquired
4 employees
Advertising, Automation
Willow vs
Nectar Social
Nectar Social United States

Nectar Social is an agentic community management and social listening platform for the world's leadi...

Series A
69 employees
AI, Automation
Willow vs
Adobe Marketo
Adobe Marketo United States

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey

Post-IPO Equity
680 employees
Analytics, Automation

FAQ About Willow

Willow integrates intelligent technology with seasoned professionals. Our experts shape your strategy and guide you towards achieving Social Media success. The Willow platform offers inspiration, efficiency, and structure. It's tailored specifically for Professional Service Providers and Busy Entrep...
Willow was founded in 2018.
Willow operates in Automation and Marketing. Its customers include Legal Firms, Accountancy Firms and Human Resources Companies.
Willow has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Consulting Fee.
As listed on Willow's pricing page on Oct 22, 2026: On request (Pro: contact sales; Kickstart: contact sales).
Willow has approximately 11-50 employees.
Willow has completed 4 funding rounds, raising a total of $1.60M. The latest funding stage is Seed.
Willow offers: Social Media Post Drafting, Content Scheduling, 1-on-1 Coaching, Analytics and Reporting, Personalized Content Strategy, Industry-Specific Guidance.
Top alternatives and competitors to Willow include SocialBee, Nectar Social, Adobe Marketo, Catena Company, StoryChief - Content Marketing Platform. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Willow and SocialBee are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Willow, https://bouncewatch.com/company/willow, updated 9 September 2026. When citing, please name BounceWatch and link this page.

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