Yieldify

Yieldify, now integrated into Epsilon, is a robust personalization platform that supports marketers in enhancing revenue streams through personalized customer engagements. Operating since 2013, this UK-headquartered entity has carved out a niche across the Analytics, SaaS, Marketing, and Publishing sectors.

Over four years, Yieldify has catalyzed more than $2.5 billion in additional revenue for over 1000 ecommerce brands dispersed across North America, Europe, and Asia-Pacific. By aligning messaging with customer journeys, Yieldify offers a bespoke onsite experience that adapts fluidly to user interactions, deepening engagement and conversion rates.

The company's strategic acquisition by Publicis Groupe on 01 January 2023 underscores its value and future potential in the marketing tech landscape. This acquisition likely augments Yieldify's capabilities and market footprint under the expansive umbrella of Publicis.