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Maxymiser logo — Boosting digital marketing efficiency with enhanced testing,...

Maxymiser

Boosting digital marketing efficiency with enhanced testing, targeting, and personalization for unparalleled customer engagement and revenue growth.

Founded 2006 201-500 employees Venture round Total: $14.00M Advertising, Analytics +3

General Information

Company Name Maxymiser
Founded Year 2006
Employees 201-500
Industries Advertising, Analytics, Enterprise Software +2
Funding Stage Venture round
Social

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About Maxymiser

Maxymiser is a digital marketing startup that aims to enhance testing, targeting, and personalization for unparalleled customer engagement and revenue growth. Acquired by Oracle in 2015, Maxymiser offers cloud-based software empowering marketers to optimize customer experiences on websites and mobile apps, boosting engagement and revenue. With a clientele including HSBC, Lufthansa, Tommy Hilfiger, and Wyndham, it optimizes over 20 billion customer interactions monthly. This strategic acquisition further fortifies Oracle Marketing Cloud, the world's fastest-growing software platform for modern marketers, enhancing its comprehensive solution for managing marketing initiatives across all digital channels and throughout the customer lifecycle. The last investment was a Venture Round investment in June 2013, with NXT Capital as the investor.

Business keywords: revenue growth, cloud-based software, testing, targeting, personalization, customer experience optimization, A/B testing, multivariate testing, behavioral targeting, online personalization, cross-channel optimization, mobile marketing, ecommerce

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
NXT Capital
NXT Capital
05 Jun 2013
Series B $12.00M 2
Investor Growth Capital Pentech Ventures
Investor Growth Capital, Pentech Ventures
05 Jan 2012
Series A £2.00M 2
Pentech Ventures
Pentech Ventures, Scottish Investment Bank
20 Jan 2009

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FAQ About Maxymiser

Boosting digital marketing efficiency with enhanced testing, targeting, and personalization for unparalleled customer engagement and revenue growth.
Maxymiser was founded in 2006.
Maxymiser operates in Advertising, Analytics, Enterprise Software, Information Technology and SaaS. Its work centres on revenue growth, cloud-based software, testing and targeting.
Maxymiser has approximately 201-500 employees.
Maxymiser has completed 3 funding rounds, raising a total of $14.00M. The latest funding stage is Venture round.
Top alternatives and competitors to Maxymiser include Mastercard Dynamic Yield, Listrak, Yieldify, WebEngage, Releva. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Maxymiser and Mastercard Dynamic Yield are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Maxymiser, https://bouncewatch.com/company/maxymiser, updated 20 December 2024. When citing, please name BounceWatch and link this page.

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