Side-by-Side Comparison
| Metric | AB Tasty | VWO |
|---|---|---|
| Founded | ||
| Founded | 2009 | 2009 |
| Headquarters | ||
| Headquarters | Paris, France | New Delhi, India |
| Employees | ||
| Employees | 350 | 453 |
| Industry | ||
| Industry | Not tracked yet | Data Analytics, Information Technology, Internet |
| Funding Stage | ||
| Funding Stage | Acquired | Not tracked yet |
| Total Funding | ||
| Total Funding | $238.10M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 6 | Not tracked yet |
| Services | ||
| Services | Web Experimentation, Feature Experimentation, Personalization, AI-driven Solutions, Conversion Optimization, E-Merchandising, Optimization Strategy Consulting | Web and Mobile App Testing, Feature Experimentation, Behavior Analytics, Personalized Experiences, Data-Driven Optimization |
| Target Customers | ||
| Target Customers | E-commerce Businesses, Digital Marketing Teams, Product Management Teams, UX Designers, Tech Companies, Media Companies | eCommerce Businesses, SaaS Companies, Media and Publication Firms, Enterprise-Level Organizations, AI-Powered Teams |
| Taxonomy | ||
| Taxonomy | Customer Experience Optimization, Personalization, Experimentation, Feature Management, Conversion Rate Optimization, A/B Testing, Multivariate Testing, Landing Page Optimization, Website Customization, Digital Transformation, User Experience, Emotions-Based Segmentation, Recommendations, Merchandising | A/B Testing, Conversion Optimization, User Experience Optimization, Digital Experimentation, Web Testing, Personalization, Qualitative Research, Quantitative Research, Experimentation Roadmap, Visitor Research, Website Optimization, Landing Page Optimization, Server-side Testing, Feature Rollout, Customer Engagement |
| Website | ||
| Website | abtasty.com | vwo.com |
About AB Tasty
AB Tasty, founded in 2009, is a French company that serves as a distinguished partner in customer experience optimization for over 1,100 brands globally. The company's slogan, "Your customer experience optimization partner," encapsulates its mission of empowering brands through a powerful suite of t...
About VWO
VWO, founded in 2009 and headquartered in India, stands as a leader in the fields of Data Analytics, Information Technology, and Internet. The company’s platform is designed to facilitate web and app conversion optimization, providing actionable user insights through effective A/B testing. VWO's app...
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Funding, hiring, leadership and stack changes at AB Tasty and VWO — by email.
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Compiled from the BounceWatch company index. We last looked at AB Tasty on 6 May 2026, and VWO on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.