France
AB Tasty, founded in 2009, is a French company that serves as a distinguished partner in customer experience optimization for over 1,100 brands globally. The company's slogan, "Your customer experience optimization partner," encapsulates its mission of empowering brands through a powerful suite of tools that includes personalization, experimentation, and unique emotions-based segmentation capabilities.
The platform delivers both web and API solutions to ensure seamless and unified brand experiences. Notably trusted by major organizations such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH, AB Tasty's global team prides itself on a customer-first approach and a commitment to innovation.
The company recently secured a significant $175 million acquisition investment on 01 January 2026, with investors including Wingify and VWO. This investment highlights the confidence investors place in AB Tasty's growth potential and market position in the optimization industry.
