Acorns vs Plum
Acorns
🌳 Acorns / Grow your financial wellness 🌱 Acorns Early / Grow your kid’s money skills
608 employees · est. 2012 · Irvine, United States
Acorns is the older company (2012 vs 2016); Acorns is the larger of the two.
Side-by-Side Comparison
| Metric | Acorns | Plum |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2016 |
| Headquarters | ||
| Headquarters | Irvine, United States | London, United Kingdom |
| Employees | ||
| Employees | 608 larger | 323 |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Post IPO | Debt Financing |
| Total Funding | ||
| Total Funding | $504.96M | $102.76M |
| Funding Rounds | ||
| Funding Rounds | 18 | 17 |
| Services | ||
| Services | automated investment management, retirement account services, financial education resources, custodial accounts for children, high-yield savings solutions, debit cards with financial benefits, investment and savings app | Automated saving and investing, Easy Access Savings Account, Lifetime ISA, Cash ISA, Stocks and Shares ISA, Personal Pension management, Subscription-based financial services, E-money and payment services |
| Target Customers | ||
| Target Customers | beginner investors, families with children, retirees, everyday individuals looking to save and invest, people seeking automated financial solutions | Individual savers, Investors, People planning retirement, Students, UK residents looking for personal finance solutions, Tech-savvy individuals seeking automated finance management |
| Taxonomy | ||
| Taxonomy | Financial WellnessSpare Change InvestingAutomated InvestingFinancial LiteracyChildren's FinanceExchange-traded Funds (ETFs) +8 | Smart Money AppPersonal Finance AutomationEffortless SavingEmpowered SpendingAccessible InvestingFinancial Products +8 |
| Website | ||
| Website | acorns.com | withplum.com |
About Acorns
Acorns, founded in 2012, is a prominent player in the Fintech and Wealth Management sectors, headquartered in the United States. The company operates under the mission of boosting financial wellness for everyday Americans with a particular focus on simplicity and accessibility. Since 2014, Acorns h...
About Plum
Plum is a financial technology company based in London, United Kingdom, providing automation tools for personal finance management. It is tailored for individual savers, investors, and UK residents seeking accessible saving and investing solutions. Founded in 2016, Plum offers services such as aut...
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Compiled from the BounceWatch company index. We last looked at Acorns on 31 Oct 2026, and Plum on 15 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
