ActiveProspect vs CAKE (getCAKE.com)

ActiveProspect

151 employees · est. 2004 · Austin, United States

CAKE (getCAKE.com)

CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time

46 employees · est. 2010 · Laguna Beach, United States

ActiveProspect is the older company (2004 vs 2010); ActiveProspect is the larger of the two.

Side-by-Side Comparison

Metric	ActiveProspect	CAKE (getCAKE.com)
Founded
Founded	2004 older	2010
Headquarters
Headquarters	Austin, United States	Laguna Beach, United States
Employees
Employees	151 larger	46
Industry
Industry	Analytics, Automation, Data Analytics	Advertising, SaaS, Marketing
Funding Stage
Funding Stage	Debt Financing	Debt Financing
Funding Rounds
Funding Rounds	2	1
Taxonomy
Taxonomy	Consent-based MarketingCustomer AcquisitionLead ManagementLitigation ProtectionData InsightsControl +4	Performance MarketingAdvertising SoftwareAffiliate MarketingLead DistributionMultichannel MarketingReal-time Optimization +8
Website
Website	activeprospect.com	getcake.com

About ActiveProspect

ActiveProspect is a consent-based marketing platform founded in 2004 and based in the United States. Specializing in Analytics, Automation, Data Analytics, Enterprise Software, SaaS, CRM, and Sales, the company aids lead buyers and sellers in optimizing their digital lead processes and documenting p...

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About CAKE (getCAKE.com)

CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for...

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Frequently Asked Questions

ActiveProspect was founded in 2004, based in Austin, United States, with 151 employees. ActiveProspect is a consent-based marketing platform founded in 2004 and based in the United States. Specializing in Analytics, Automation, Data Analytics, Enterprise Software, SaaS, CRM, and Sales, t. CAKE (getCAKE.com) was founded in 2010, based in Laguna Beach, United States, with 46 employees. CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital market.

Both work in SaaS and CRM and Sales and list customer acquisition and lead management among their focus areas.

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Compiled from the BounceWatch company index. We last looked at ActiveProspect on 12 Sep 2024, and CAKE (getCAKE.com) on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.