AdTheorent
Privacy-Forward Machine Learning Solutions for Advertising
306 employees · est. 2012 · New York, United States
LifeStreet
Making programmatic advertising more intelligent, transparent and accessible for performance advertisers.
47 employees · est. 2009 · San Francisco, United States
LifeStreet is the older company (2012 vs 2009); AdTheorent is the larger of the two.
Side-by-Side Comparison
| Metric | AdTheorent | LifeStreet |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2009 older |
| Headquarters | ||
| Headquarters | New York, United States | San Francisco, United States |
| Employees | ||
| Employees | 306 larger | 47 |
| Industry | ||
| Industry | AI, Advertising, SaaS | Advertising, Mobile, Marketing |
| Funding Stage | ||
| Funding Stage | Post Ipo Equity | Private Equity |
| Total Funding | ||
| Total Funding | $125.50M | $66.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Not tracked yet | Nero Platform, Creative Services, Signal + Story |
| Target Customers | ||
| Target Customers | Not tracked yet | Brands, Agencies, App Developers |
| Taxonomy | ||
| Taxonomy | Predictive Digital Advertising, Machine Learning Technology, Privacy-forward Solutions, Big Data Analytics, Cross-device Targeting, Digital Marketing, Mobile Advertising, Artificial Intelligence, Geo-intelligence, Attribution Modeling, Performance Measurement, Audience Targeting, Marketing Analytics, AdTech, Digital Media | Programmatic Advertising, Performance Marketing, In-App Advertising, AI-Powered Media Buying, ROAS Optimization, Deep Learning Models, Creative Solutions, Cost Efficiency, Mobile Marketing, Audience Growth, Ad Experience Optimization, Bidding Strategies, App Developer Support, User Quality Enhancement |
| Website | ||
| Website | adtheorent.com | lifestreet.com |
About AdTheorent
AdTheorent is a privacy-forward machine learning advertising company based in the United States. Established in 2011, the company leverages advanced machine learning technology to deliver impactful advertising campaigns for marketers. The Platform A\T powered by AdTheorent's machine learning technol...
About LifeStreet
LifeStreet is poised to revolutionize the AdTech landscape with its innovative approach to in-app advertising. Since its founding in 2009, this San Francisco-based company has been dedicated to making programmatic advertising more intelligent, transparent, and accessible for performance advertisers....
We will tell you when either one moves
BounceWatch watches AdTheorent and LifeStreet for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at AdTheorent and LifeStreet — by email.
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Compiled from the BounceWatch company index. We last looked at AdTheorent on 12 Sep 2024, and LifeStreet on 2 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.