AdTheorent
Privacy-Forward Machine Learning Solutions for Advertising
306 employees · est. 2012 · New York, United States
Proxima
Unlock profitable growth with predictive data intelligence
100 employees · est. 2022 · New York, United States
AdTheorent is the older company (2012 vs 2022); AdTheorent is the larger of the two.
Side-by-Side Comparison
| Metric | AdTheorent | Proxima |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2022 |
| Headquarters | ||
| Headquarters | New York, United States | New York, United States |
| Employees | ||
| Employees | 306 larger | 100 |
| Industry | ||
| Industry | AI, Advertising, SaaS | AI, Advertising, Marketing |
| Funding Stage | ||
| Funding Stage | Post Ipo Equity | Series A |
| Total Funding | ||
| Total Funding | $125.50M | $12.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Not tracked yet | AI-powered Creative Briefs, Commerce Graph for Conversion Insights, Customized Audiences Development, Strategic Creative Directions, Integration with Ecommerce Platforms |
| Target Customers | ||
| Target Customers | Not tracked yet | Ecommerce Brands, Marketing Teams, Ad Strategists, Shopify Merchants, Meta Advertisers |
| Taxonomy | ||
| Taxonomy | Predictive Digital Advertising, Machine Learning Technology, Privacy-forward Solutions, Big Data Analytics, Cross-device Targeting, Digital Marketing, Mobile Advertising, Artificial Intelligence, Geo-intelligence, Attribution Modeling, Performance Measurement, Audience Targeting, Marketing Analytics, AdTech, Digital Media | Predictive Data Intelligence, ECommerce Growth, Marketing Efficiency, Paid Marketing Optimization, Customer Lifetime Value, Acquisition Cost Reduction, Digital Advertising, Consumer Insights, AI-Driven Marketing, Ad Spend Scaling, Data Science In ECommerce, Ad Targeting Platforms, Shopify Integration, DTC Marketing |
| Website | ||
| Website | adtheorent.com | proxima.ai |
About AdTheorent
AdTheorent is a privacy-forward machine learning advertising company based in the United States. Established in 2011, the company leverages advanced machine learning technology to deliver impactful advertising campaigns for marketers. The Platform A\T powered by AdTheorent's machine learning technol...
About Proxima
Proxima, founded in 2022 and headquartered in the United States, is making waves in the AI, Advertising, and Marketing industries with its innovative approach to helping eCommerce brands scale profitably. Their slogan, "Unlock profitable growth with predictive data intelligence," encapsulates their...
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Compiled from the BounceWatch company index. We last looked at AdTheorent on 12 Sep 2024, and Proxima on 10 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.