Side-by-Side Comparison
| Metric | Adverity | Funnel |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2014 older |
| Headquarters | ||
| Headquarters | Vienna, Austria | Stockholm, Sweden |
| Employees | ||
| Employees | 332 | 407 |
| Industry | ||
| Industry | Analytics, Big Data, Data Analytics | Advertising, Analytics, Big Data |
| Funding Stage | ||
| Funding Stage | Series D | Not tracked yet |
| Total Funding | ||
| Total Funding | $165.40M | $204.10M |
| Funding Rounds | ||
| Funding Rounds | 6 | 6 |
| Services | ||
| Services | Data Integration, Data Management, AI-Powered Insights, Marketing Data Analysis, Data Security and Governance, Workflow Automation | Data Hub, Integration and Reporting Solutions, Marketing Measurement and Attribution, AI and Agentic Platforms |
| Target Customers | ||
| Target Customers | Marketing Teams, Data Analytics Teams, Enterprises, Digital Advertising Agencies, Businesses seeking Marketing Automation | Marketers, Data Teams, IT Engineers, Agencies, B2C Companies, B2B Companies |
| Taxonomy | ||
| Taxonomy | Marketing Data PlatformAI-powered InsightsData IntegrationData TransformationData GovernancePerformance Marketing +8 | Marketing IntelligenceData IntegrationBusiness Intelligence ToolsAdvertising AnalyticsMarketing TechnologyData Visualization +11 |
| Website | ||
| Website | adverity.com | funnel.io |
About Adverity
Adverity, founded in 2015, is an Austrian-based company revolutionizing the world of marketing data through its comprehensive intelligence platform. Known for its slogan, "From data to intelligent action," Adverity empowers brands and agencies to transform complex data sets into actionable AI-powere...
About Funnel
Funnel, founded in 2014 and headquartered in Sweden, is a leading player in the Advertising, Analytics, Big Data, Data Analytics, SaaS, and Marketing industries. Positioned as The global marketing intelligence platform, Funnel empowers thousands of marketers from renowned brands like Havas Media, Ho...
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Compiled from the BounceWatch company index. We last looked at Adverity on 8 Apr 2026, and Funnel on 5 Aug 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
