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WETHEBRANDS_ vs Heroes

WETHEBRANDS_ logo

WETHEBRANDS_

WE BUY / WE BUILD / WE BRAND

35 employees · est. 2020 · Cologne, Germany

VS
Heroes logo

Heroes

Heroes buys, operates, and scales baby consumer brands

183 employees · est. 2020 · London, United Kingdom

Heroes is the larger of the two.

Side-by-Side Comparison

WETHEBRANDS_ Heroes
Founded
2020 2020
Headquarters
Cologne, Germany London, United Kingdom
Employees
35 183 larger
Industry
Not tracked yet E-Commerce, Internet, Marketplaces
Funding Stage
Series A Series A
Total Funding
Not tracked yet $322.00M
Funding Rounds
2 3
Services
Not tracked yet brand acquisition, brand operations, scaling small and medium-sized brands, global marketplace presence
Target Customers
Not tracked yet families, parents, children, entrepreneurs
Taxonomy
Amazon FBABrand AcquisitionDirect To ConsumerAmazon Business GrowthOrganic RankingCustomer Reviews +7 Baby Consumer BrandsMulti-brand DevelopmentOperational ExcellenceCustomer-centricityGlobal MarketplacesTechnology-driven E-commerce +8
Website
we-the-brands.com makeheroes.co
WETHEBRANDS_ logo

About WETHEBRANDS_

WETHEBRANDS_, a technology-oriented e-commerce company, is making a significant impact in the global market by acquiring, scaling, and managing Amazon businesses. The company, founded in 2020 and headquartered in Germany, is driven by a robust team experienced in tech and e-commerce, with a focus on...

Heroes logo

About Heroes

Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and scaling baby consumer brands, embodying the slogan, "Heroes buys, operates, and scales baby consumer br...

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Frequently Asked Questions

WETHEBRANDS_ was founded in 2020, based in Cologne, Germany, with 35 employees. WETHEBRANDS_, a technology-oriented e-commerce company, is making a significant impact in the global market by acquiring, scaling, and managing Amazon businesses. The company, founded in 2020 and head. Heroes was founded in 2020, based in London, United Kingdom, with 183 employees. Heroes, founded in 2020 and headquartered in the United Kingdom, is strategically positioned within the E-Commerce and Marketplaces industries. The company specializes in acquiring, operating, and sca.
WETHEBRANDS_ has raised no disclosed funding and Heroes $322.00M. Latest stage: WETHEBRANDS_ Series A, Heroes Series A.
Both list amazon fba, brand acquisition and customer reviews among their focus areas.

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Compiled from the BounceWatch company index. We last looked at WETHEBRANDS_ on 1 Apr 2026, and Heroes on 1 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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