6 signals in the last 90 days
Side-by-Side Comparison
| Metric | Appinio | Zappi |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2013 older |
| Headquarters | ||
| Headquarters | Hamburg, Germany | Boston, United States |
| Employees | ||
| Employees | 267 | 316 |
| Industry | ||
| Industry | Analytics, Mobile, Marketing | AI, Analytics, Data Analytics |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Growth |
| Total Funding | ||
| Total Funding | $1.80M | $190.00M |
| Funding Rounds | ||
| Funding Rounds | 5 | 4 |
| Services | ||
| Services | intuitive research platform, expert guidance and methodologies, Appinio Boards for visual stories, advanced AI technology, customizable solutions | Connected Insights Platform, Ad Development System, Brand Health Tracker, Consumer Feedback, Diagnostic & Guidance |
| Target Customers | ||
| Target Customers | FMCG companies, fashion brands, brand managers, market research teams, business consultants | Consumer Brands, Marketing Teams, Product Developers, Advertising Agencies, Marketing Researchers |
| Taxonomy | ||
| Taxonomy | AI-powered InsightsMarket ResearchConsumer InsightsCustomer CentricitySurvey PlatformReal-time Analytics +9 | Consumer Insights PlatformAI-Powered SoftwareReal-Time FeedbackMarket ResearchConsumer-Driven DecisionsAdvertising Testing +8 |
| Website | ||
| Website | appinio.com | zappi.io |
About Appinio
Appinio, founded in 2014 and headquartered in Germany, is revolutionizing the market research industry with its AI-powered insights platform coupled with expert consultancy. By enabling teams to make informed decisions, Appinio provides actionable consumer insights across over 190 markets. The compa...
About Zappi
Zappi, founded in 2013, is a pioneering company situated at the forefront of the AI and Data Analytics sectors, providing integral solutions for brands looking to stay connected to their consumers. With a compelling slogan "Where brands that stay continuously connected to consumers WIN," the company...
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Compiled from the BounceWatch company index. We last looked at Appinio on 25 Jun 2026, and Zappi on 3 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
