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Zappi logo — Where brands that stay continuously connected to consumers W...

Zappi

Where brands that stay continuously connected to consumers WIN.

Founded 2013 United States Boston, United States 316 employees Growth Total: $190.00M AI, Analytics +2

General Information

Company Name Zappi
Founded Year 2013
Location United States Boston, United States
Employees 316
Industries AI, Analytics, Data Analytics +1
Funding Stage Growth
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Zappi

Zappi, founded in 2013, is a pioneering company situated at the forefront of the AI and Data Analytics sectors, providing integral solutions for brands looking to stay connected to their consumers. With a compelling slogan "Where brands that stay continuously connected to consumers WIN," the company leverages its advanced AI-powered platform to deliver real-time, consumer insights, facilitating faster, smarter decision-making.

Renowned for excellence in marketing insights, Zappi has been lauded with numerous awards such as the MarTech Breakthrough Awards and the MRS Best Technology Innovation Award 2025. Supported by a workforce of over 300 employees across 13+ countries, the company's culture and commitment to net-zero emissions stand as exemplary within the industry.

Most recently, Zappi secured a substantial $170.00M in Growth Equity VC investment from Sumeru Equity Partners on 01 December 2022, indicating strong investor confidence and positioning the company for further expansion and innovation in marketing technology from its headquarters in the United States.

Business keywords: Consumer Insights Platform, AI-Powered Software, Real-Time Feedback, Market Research, Consumer-Driven Decisions, Advertising Testing, Creative Testing, Quantitative Research, Concept Testing, Social Listening, Innovation Testing, B-Corp Certified, Net-Zero Emissions, Inclusive Workplace Culture

Services & Products

Connected Insights Platform
Ad Development System
Brand Health Tracker
Consumer Feedback
Diagnostic & Guidance

Target Customers

Consumer Brands Marketing Teams Product Developers Advertising Agencies Marketing Researchers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Growth Equity VC $170.00M 1
Sumeru Equity Partners
Sumeru Equity Partners
01 Dec 2022
Early VC $8.00M 2
Prime Ventures Cipio Partners
Prime Ventures, Cipio Partners
01 Feb 2019
Round Undisclosed 1
Future Fifty
Future Fifty
01 Mar 2018
Early VC £12.00M 1
Prime Ventures
Prime Ventures
01 Oct 2016

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FAQ About Zappi

Where brands that stay continuously connected to consumers WIN.
Zappi was founded in 2013.
Zappi is headquartered in Boston, United States.
Zappi operates in AI, Analytics, Data Analytics and Marketing. Its work centres on Consumer Insights Platform, AI-Powered Software, Real-Time Feedback and Market Research. Its customers include Consumer Brands, Marketing Teams and Product Developers.
Zappi has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Zappi has approximately 316 employees.
Zappi has completed 4 funding rounds, raising a total of $190.00M. The latest funding stage is Growth.
Zappi offers: Connected Insights Platform, Ad Development System, Brand Health Tracker, Consumer Feedback, Diagnostic & Guidance.
Top alternatives and competitors to Zappi include Suzy, Toluna, aytm, Streetbees, Appinio. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Zappi and Suzy are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Zappi, https://bouncewatch.com/company/zappi, updated 3 February 2026. When citing, please name BounceWatch and link this page.

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