Asure Software vs Gusto
Asure Software
Human Capital Management software and services that work as hard as you do
596 employees · est. 1994 · Austin, United States
Gusto
Growing the small business economy with technology and heart 🧡⚡️
4797 employees · est. 2011 · San Francisco, United States
Asure Software is the older company (1994 vs 2011); Gusto is the larger of the two.
Side-by-Side Comparison
| Metric | Asure Software | Gusto |
|---|---|---|
| Founded | ||
| Founded | 1994 older | 2011 |
| Headquarters | ||
| Headquarters | Austin, United States | San Francisco, United States |
| Employees | ||
| Employees | 596 | 4797 larger |
| Industry | ||
| Industry | SaaS, Human Resources | Enterprise Software, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Post-IPO Equity | Venture round |
| Total Funding | ||
| Total Funding | $90.55M | $746.10M |
| Funding Rounds | ||
| Funding Rounds | 5 | 15 |
| Services | ||
| Services | Not tracked yet | Full-service payroll, Employee benefits management, HR platform, Time and attendance tracking, Tax compliance assistance, Hiring and onboarding tools, Workers' compensation management, Financial benefits advisory |
| Target Customers | ||
| Target Customers | Not tracked yet | Small and medium-sized businesses, Startups, HR professionals, Business owners, Accountants |
| Taxonomy | ||
| Taxonomy | Human Capital ManagementHCMPayroll & TaxTime & AttendanceHuman ResourcesHR Services +7 | Human Capital ManagementPayroll ProcessingBenefits AdministrationTime And Attendance TrackingEmployee OnboardingHR Services +6 |
| Website | ||
| Website | asuresoftware.com | gusto.com |
About Asure Software
Sure, here is a brief analysis of Asure Software for potential venture capital investors: Asure Software is a Human Capital Management (HCM) software and services company that aims to provide solutions that cater to the needs of small and mid-sized businesses. Founded in 1985 and based in the Unite...
About Gusto
Gusto is a compelling player in the Enterprise Software, Financial Services, and Fintech sectors, with a strong focus on SaaS and Human Resources. Since its founding in 2011, the United States-based company has demonstrated a significant commitment to enhancing the small business economy through inn...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Asure Software on 12 Sep 2024, and Gusto on 31 Oct 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
