Aura vs Plend | B Corp
Aura
Aura leverages its technology to provide affordable, credit-building loans to working families in America
96 employees · est. 2014 · San Francisco, United States
Plend | B Corp
Building a better way to borrow, where people are no longer held back by their credit history. Proud B Corp 💚
25 employees · est. 2020 · London, United Kingdom
Aura is the older company (2014 vs 2020); Aura is the larger of the two.
Side-by-Side Comparison
| Metric | Aura | Plend | B Corp |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2020 |
| Headquarters | ||
| Headquarters | San Francisco, United States | London, United Kingdom |
| Employees | ||
| Employees | 96 larger | 25 |
| Industry | ||
| Industry | Financial Services, Fintech, Lending and Investments | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Debt Financing | Private Equity |
| Total Funding | ||
| Total Funding | $584.70M | $79.06M |
| Funding Rounds | ||
| Funding Rounds | 14 | 5 |
| Services | ||
| Services | Not tracked yet | Personal Loans, Credit Score Analysis, Loan Accessibility, Financial Stability Reports, Partnership Development |
| Target Customers | ||
| Target Customers | Not tracked yet | Individuals with Poor Credit Scores, People Seeking Affordable Loans, Ethical Loan Seekers, Financially Excluded Individuals, UK Consumers |
| Taxonomy | ||
| Taxonomy | Financial InclusionCredit-building LoansCommunity Development Financial InstitutionAffordable LoansUnderbanked CommunitiesUnbanked +8 | B Corp LenderAffordable LoansOpen-banking Powered Credit ScoringFinancial InclusionFair FinanceCredit Scoring Technology +8 |
| Website | ||
| Website | myaura.com | plend.com |
About Aura
Aura Aura leverages its technology to provide affordable, credit-building loans to working families in America. They are a Community Development Financial Institution (CDFI), committed to delivering innovative financial technology solutions for fairness and financial inclusion. Most financial insti...
About Plend | B Corp
Plend | B Corp is a UK-based fintech startup, founded in 2020, challenging the traditional credit scoring system by emphasizing customer affordability over historical credit data. With a mission of making borrowing accessible and fair, Plend leverages open banking through its proprietary PLEND Score...
Also comparing in this category
Comparing more than these two?
Get Aura, Plend | B Corp and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does Aura compare?
A PDF of Aura and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Rival Readout
Comparing competitors? We do this properly.
10 rivals, 90 days of dated moves in 7 business days: a ranked list of what matters, each with its source, ending in a 60-minute readout with your team.
Frequently Asked Questions
Compare Aura with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Aura on 12 Sep 2024, and Plend | B Corp on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
