Behalf vs Fluid
Behalf
Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell
37 employees · est. 2011 · New York, United States
Fluid
Empowering B2B Sellers to Get Paid First While their Buyers Pay Later
25 employees · est. 2023 · Singapore, Singapore
Behalf is the older company (2011 vs 2023).
Side-by-Side Comparison
| Metric | Behalf | Fluid |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2023 |
| Headquarters | ||
| Headquarters | New York, United States | Singapore, Singapore |
| Employees | ||
| Employees | 37 | 25 |
| Industry | ||
| Industry | B2B, Finance, Financial Services | Information Technology, Internet |
| Funding Stage | ||
| Funding Stage | Debt Financing | Series A |
| Total Funding | ||
| Total Funding | $462.00M | $7.00M |
| Funding Rounds | ||
| Funding Rounds | 9 | 2 |
| Services | ||
| Services | Sports Betting, Live Casino, Virtual Sports, Casino Games, 1xGames | Not tracked yet |
| Target Customers | ||
| Target Customers | Sports Enthusiasts, Casino Gamers, Esports Fans, Bingo Players, Online Gamblers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Alternative FinancingB2B PaymentsNet TermsFlexible FinancingCash Flow ImprovementECommerce Integration +9 | B2B PaymentsCredit TermsFinancingMarketplace IntegrationSupplier EmpowermentPayment Flexibility +7 |
| Website | ||
| Website | behalf.com | gofluid.io |
About Behalf
Behalf, established in 2011 and headquartered in the United States, positions itself as an innovative force in the B2B payments landscape. With the mission encapsulated in its slogan, "Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell," the company...
About Fluid
Fluid is a Singapore-based startup founded in 2022, aiming to revolutionize B2B transactions. With the slogan "Fluid: Empowering B2B Businesses with Seamless Payments and Flexible credit Terms," Fluid addresses the challenge faced by over 70% of B2B trades conducted on credit terms, where many suppl...
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Compiled from the BounceWatch company index. We last looked at Behalf on 17 Oct 2025, and Fluid on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
