Ben
The AI-native platform to run global benefits, prove your strategy works, and give employees benefits they actually use.
430 employees · est. 2019 · London, United Kingdom
Forma is the older company (2019 vs 2017).
4 signals in the last 90 days
Side-by-Side Comparison
| Metric | Ben | Forma |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2017 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | San Francisco, United States |
| Employees | ||
| Employees | 430 | 226 |
| Industry | ||
| Industry | Fintech, Insurance, Payments | Enterprise Software, Health Care, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Series B | Series B |
| Total Funding | ||
| Total Funding | $45.20M | $57.62M |
| Funding Rounds | ||
| Funding Rounds | 3 | 4 |
| Services | ||
| Services | Benefits management and administration, Employee experience platform, Benefits insights and analytics, Reward and recognition programs, Advanced benefits communication | Not tracked yet |
| Target Customers | ||
| Target Customers | Global enterprises, HR departments, Finance departments, Deskless workers, People and talent directors | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered Benefits Management, Global Benefits Platform, Employee Benefit Optimisation, Automated Benefits Administration, Flexible Benefits Solutions, Employee Retention Strategies, SaaS For HR Management, Per-employee Financial Infrastructure, Global HR Tech Innovation, Modular Employee Benefits, Financial Infrastructure For HR, Business Efficiency Automation, AI In Human Resources, Employee Engagement Tools, Workforce Benefits Personalization | Flexible Benefits Platform, Employee Wellbeing, Health Benefits, Lifestyle Benefits, Program Customization, HR Automation, Vendor Integration, Global Benefits Programs, Benefits Marketplace, Analytics And Insights, Member Experience, Benefits Stipend, Preferred Pricing, Workplace Wellness, Employee Experience |
| Website | ||
| Website | thanksben.com | joinforma.com |
About Ben
Ben, established in 2019 and headquartered in the United Kingdom, positions itself as the pioneering force in the digital transition of the benefits management sector. Its AI-native platform, bearing the compelling slogan: "The AI-native platform to run global benefits, prove your strategy works, an...
About Forma
Forma, founded in 2017 and headquartered in the United States, is an innovative player in the intersection of Enterprise Software, Health Care, Health and Wellness, and Human Resources. Their core offering—a life benefits platform, branded under their slogan “Benefits that flex to fit™”—empowers com...
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Funding, hiring, leadership and stack changes at Ben and Forma — by email.
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Compiled from the BounceWatch company index. We last looked at Ben on 21 Jun 2026, and Forma on 4 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
