Black Swan Data vs Numerator
Black Swan Data
Bringing next generation data insights and predictive analytics to the world of consumer research
149 employees · est. 2011 · London, United Kingdom
Numerator
Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households
2769 employees · est. 1990 · Chicago, United States
Numerator is the older company (2011 vs 1990); Numerator is the larger of the two.
Side-by-Side Comparison
| Metric | Black Swan Data | Numerator |
|---|---|---|
| Founded | ||
| Founded | 2011 | 1990 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Chicago, United States |
| Employees | ||
| Employees | 149 | 2769 larger |
| Industry | ||
| Industry | Analytics, Big Data, SaaS | Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Venture round | Series B |
| Total Funding | ||
| Total Funding | $22.90M | $21.40M |
| Funding Rounds | ||
| Funding Rounds | 3 | 3 |
| Services | ||
| Services | Dynamic Category Growth Identification, Product Opportunity Definition, Trend Prioritization, Consumer Concept and Communication Creation | Consumer Insights Platform, Promotions Tracking and Analysis, Omnichannel Market Share Analysis, First-Party Purchase Data, Consulting Services, Data Integration Solutions |
| Target Customers | ||
| Target Customers | CPG Innovators, Insight Teams, Marketing Teams, Innovation Teams | Consumer Package Goods Brands, Retailers, Agencies, Media Companies, Emerging Brands, Ecommerce Platforms, Brand Managers, Category Managers |
| Taxonomy | ||
| Taxonomy | AI-powered Consumer ResearchPredictive AnalyticsSocial Data InsightsMarket Trend PredictionConsumer Behavior AnalysisData Science In Marketing +9 | Market ResearchConsumer InsightsOmnichannel MarketingPurchase AnalyticsShopper InsightsRetailer Insights +9 |
| Website | ||
| Website | blackswan.com | numerator.com |
About Black Swan Data
Black Swan Data, a subsidiary of Mintel, is transforming consumer insights through its pioneering use of AI and big data analytics. With its slogan, "Bringing next generation data insights and predictive analytics to the world of consumer research," the company is challenging traditional market rese...
About Numerator
Numerator is a data and tech company aiming to revolutionize the market research landscape by blending first-party data from over 1 million US households with advanced technology. Under its slogan, "Numerator is a data and tech company reinventing market research," Numerator provides a unique, 360-d...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Black Swan Data on 7 Apr 2026, and Numerator on 30 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
