Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
2285 employees · est. 2011 · New York, United States
Customer.io
Email, push notifications, text messages, in-app messages, webhooks: automated and powered by your data.
496 employees · est. 2012 · Portland, United States
Braze is the older company (2011 vs 2012); Braze is the larger of the two.
Side-by-Side Comparison
| Metric | Braze | Customer.io |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | New York, United States | Portland, United States |
| Employees | ||
| Employees | 2285 larger | 496 |
| Industry | ||
| Industry | Analytics, Automation, Marketing | Digital Media, SaaS |
| Funding Stage | ||
| Funding Stage | Unknown | Series A |
| Total Funding | ||
| Total Funding | $702.70M | $4.80M |
| Funding Rounds | ||
| Funding Rounds | 11 | 6 |
| Services | ||
| Services | BrazeAI Decisioning Studio, Cross-Channel Messaging Platform, Braze Data Platform, AI Agents for Engagement, Reporting & Analytics | AI-Powered Customer Engagement, Data Activation & Integration, Omnichannel Marketing Communication, Insights & Analytics with AI |
| Target Customers | ||
| Target Customers | Retail & eCommerce Businesses, Financial Service Providers, Travel & Hospitality Companies, Media & Entertainment Firms, Gaming Companies, On Demand Services, Quick Service Restaurants (QSR) | Startups, SMB/Mid-Market, Enterprise, B2B and B2C Markets |
| Taxonomy | ||
| Taxonomy | Customer Engagement, Cross-channel Messaging, Journey Orchestration, AI-powered Experimentation, Marketing Automation, Multichannel Marketing, Mobile Marketing Platforms, Email Marketing, Marketing Technology, Data-driven Engagement, Customer Loyalty, Interactive Conversations, Real-time Data Action | Customer Engagement Platform, Personalized Customer Journeys, Marketing Automation, Email Marketing, SMS Marketing, Push Notifications, In-app Messaging, Real-time Data Integration, Behavioral Messaging, Customer Data Platform, User Retention Strategies, Lifecycle Marketing, Triggered Email Campaigns, Data-driven Marketing, Customer Retention |
| Website | ||
| Website | braze.com | customer.io |
About Braze
Braze, founded in 2011, is a leading player in the Analytics, Automation, Marketing, CRM, and Sales industries. With its headquarters in the United States and a global presence spanning 15 offices across AMER, LATAM, EMEA, and APAC, Braze offers a robust customer engagement platform designed to empo...
About Customer.io
Customer.io is a leader in the Digital Media and SaaS industries, established in 2012. Its headquarters are located in the United States. The company stands out for its ability to create personalized customer journeys through an adaptable customer engagement platform. Customer.io combines emails, pu...
We will tell you when either one moves
BounceWatch watches Braze and Customer.io for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Braze and Customer.io — by email.
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Compiled from the BounceWatch company index. We last looked at Braze on 21 Apr 2026, and Customer.io on 19 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.