Bridg vs IRI
Bridg
Identify unknown customers & significantly grow 1P data | Unlock regional retailer and advertiser collaboration w/ Rippl
70 employees · est. 2012 · Los Angeles, United States
IRI
IRI is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!
2269 employees · est. 1979 · Chicago, United States
IRI is the older company (2012 vs 1979); IRI is the larger of the two.
Side-by-Side Comparison
| Metric | Bridg | IRI |
|---|---|---|
| Founded | ||
| Founded | 2012 | 1979 older |
| Headquarters | ||
| Headquarters | Los Angeles, United States | Chicago, United States |
| Employees | ||
| Employees | 70 | 2269 larger |
| Industry | ||
| Industry | Analytics, Automation, Enterprise Software | Analytics, Finance, Fintech |
| Funding Stage | ||
| Funding Stage | Series B | Private Equity |
| Total Funding | ||
| Total Funding | $11.00M | $181.04M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Not tracked yet | Market and Consumer Data Analysis, Demand Forecasting, Growth Strategy Development, Retail Media Strategy, Concept and Liquid Testing, Assortment and Pricing Optimization, On-Shelf Availability Solutions |
| Target Customers | ||
| Target Customers | Not tracked yet | Emerging and Mid-sized CPG Brands, Durables Manufacturers, Retailers, Food & Beverage Companies, Beauty Industry Stakeholders, Media and Marketing Professionals |
| Taxonomy | ||
| Taxonomy | Retail Data PlatformAudience TargetingLoyalty ProgramsPoint Of Sale DataOffline ResolutionCustomer Database Expansion +7 | Predictive AnalyticsMarket ResearchConsumer InsightsRetail InsightsCPG IndustryOTC Healthcare +8 |
| Website | ||
| Website | bridg.com | iriworldwide.com |
About Bridg
Bridg is an analytics and enterprise software company founded in 2012 and headquartered in the United States. The company's slogan, "Significantly grow your first-party customer data | Data & audience platform for enterprise brick & mortar Retailers," reflects its focus on serving brick and mortar r...
About IRI
IRI, now rebranded as Circana, is a frontrunner in the field of big data and predictive analytics. Catering to CPG, OTC healthcare, retailers, and media companies, it delivers invaluable insights to drive business growth. The company's strength lies in its extensive repository of purchase, media, so...
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Compiled from the BounceWatch company index. We last looked at Bridg on 12 Sep 2024, and IRI on 10 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
