CAKE (getCAKE.com)

CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time.

46 employees · est. 2010 · Laguna Beach, United States

RedTrack.io

#1 All-in-one performance marketing solution

59 employees · est. 2018 · Vilnius, Lithuania

CAKE (getCAKE.com) is the older company (2010 vs 2018); RedTrack.io is the larger of the two.

Side-by-Side Comparison

Metric	CAKE (getCAKE.com)	RedTrack.io
Founded
Founded	2010 older	2018
Headquarters
Headquarters	Laguna Beach, United States	Vilnius, Lithuania
Employees
Employees	46	59 larger
Industry
Industry	Advertising, SaaS, Marketing	Not tracked yet
Funding Stage
Funding Stage	Debt Financing	Series A
Total Funding
Total Funding	Not tracked yet	$3.70M
Funding Rounds
Funding Rounds	1	2
Services
Services	Not tracked yet	conversion tracking, revenue attribution, server-side tracking, ad spending and revenue synchronization, media buying automation
Target Customers
Target Customers	Not tracked yet	affiliate media buyers, lead generation agencies, ecommerce and direct-to-consumer businesses, agencies and freelancers, marketing teams
Taxonomy
Taxonomy	Performance Marketing, Advertising Software, Affiliate Marketing, Lead Distribution, Multichannel Marketing, Real-time Optimization, Revenue Optimization, Customer Acquisition, Marketing Attribution, Advertising Networks, Publisher Management, Lead Management, Ecommerce Solutions, Digital Marketing Campaigns	Performance Marketing, Ad Tracking, ROI Optimization, Server-side Tracking, Client-side Tracking, Revenue Attribution, Real-time Data, Digital Channels, Customer Journey Analysis, Privacy-focused, Marketing Automation, Conversion Attribution, Affiliate Marketing Software, Traffic Management, Link Optimization
Website
Website	getcake.com	redtrack.io

About CAKE (getCAKE.com)

CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for...

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About RedTrack.io

RedTrack.io, founded in 2018 and headquartered in Lithuania, positions itself as the #1 All-in-one performance marketing solution. The company offers a sophisticated platform aimed at enhancing digital marketing and paid ads campaigns. It goes beyond basic ad tracking by providing hyper-accurate ser...

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Funding, hiring, leadership and stack changes at CAKE (getCAKE.com) and RedTrack.io — by email.

Frequently Asked Questions

CAKE (getCAKE.com) — CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time.. RedTrack.io — #1 All-in-one performance marketing solution. Both companies operate in related markets but may differ in funding stage, team size, and product focus.

CAKE (getCAKE.com) has raised undisclosed funding while RedTrack.io has raised $3.70M.

CAKE (getCAKE.com) and RedTrack.io operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

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Compiled from the BounceWatch company index. We last looked at CAKE (getCAKE.com) on 12 Sep 2024, and RedTrack.io on 16 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.