Cappello's is the older company (2011 vs 2019); Magic Spoon is the larger of the two.
Side-by-Side Comparison
| Metric | Cappello's | Magic Spoon |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2019 |
| Headquarters | ||
| Headquarters | Not tracked yet | United States |
| Employees | ||
| Employees | 48 | 91 larger |
| Industry | ||
| Industry | Consumer Goods, Food and Beverage | Food and Beverage, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series B | Series B |
| Total Funding | ||
| Total Funding | $6.37M | $126.45M |
| Funding Rounds | ||
| Funding Rounds | 2 | 4 |
| Services | ||
| Services | Gluten-Free Pizza Manufacturing, Biscuits and Bread Production, Pasta and Ravioli Manufacture, Retail Distribution | Manufacturing of high-protein, low-sugar cereal and snack foods, Direct retail through e-commerce platform, Subscription-based food delivery service, Customizable food bundle options |
| Target Customers | ||
| Target Customers | Health-Conscious Consumers, Gluten-Free Dieters, Retail Grocery Stores, Food Enthusiasts | Health-conscious individuals, People with gluten sensitivities, Individuals seeking low-sugar food options, Consumers looking for protein-rich diets, Families looking for nutritious breakfast options, Subscription service enthusiasts |
| Taxonomy | ||
| Taxonomy | Gluten-free Foods, Frozen Foods, Gourmet Foods, Grain-free Products, Healthy Eating, Dietary Restrictions, Pizza, Pasta, Cookie Dough, High-end Food Products, Food Innovation, Handcrafted Food, Culinary Magic, Consumer Goods, Specialty Food Company | High Protein Foods, Low Carb Products, Keto-friendly Cereal, Non-GMO Foods, Gluten-Free Cereal, Grain-Free Foods, Sugar Alternatives, Natural Sweeteners, Allulose Sweetener, Healthy Breakfast Options, Adult Cereal Market, Innovative Food Products, Specialty Diet Foods |
| Website | ||
| Website | cappellos.com | magicspoon.com |
About Cappello's
Cappello's, founded in 2011, has carved a distinctive place in the Consumer Goods and Food and Beverage industries with its commitment to crafting gluten-free foods that are "frozen fresh and ingredient obsessed." The company's mission is rooted in the transformative journey of its founders, Ben and...
About Magic Spoon
Magic Spoon, founded in 2019, presents a novel twist on the traditional breakfast cereal by delivering a product that is both functionally beneficial and tantalizing. Their slogan, "High Protein | Low Sugar | Magical Taste," encapsulates their commitment to revolutionizing adult breakfast choices wi...
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Funding, hiring, leadership and stack changes at Cappello's and Magic Spoon — by email.
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Compiled from the BounceWatch company index. We last looked at Cappello's on 31 Mar 2026, and Magic Spoon on 8 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.