Side-by-Side Comparison
| Metric | Cassandra | Synthesis |
|---|---|---|
| Founded | ||
| Founded | Not tracked yet | 2017 |
| Headquarters | ||
| Headquarters | New York, United States | Singapore, Singapore |
| Employees | ||
| Employees | 30 | 62 larger |
| Industry | ||
| Industry | Marketing | Advertising, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Grant |
| Total Funding | ||
| Total Funding | Not tracked yet | $25.00K |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Cultural Insights and Research, Trend Analysis, Market Reports, Youth Behavior Studies, Strategy Consulting | Not tracked yet |
| Target Customers | ||
| Target Customers | Brands and Marketers, Advertising Agencies, Consumer Goods Companies, Technology Firms, Media Companies | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Emerging Trends, Generational Insights, Youth Behavior, Cultural Strategy, Consumer-Driven Market Shifts, Trend Analysis, Youth Consumers, Innovation Foresight, Cultural Forces, Young Consumer Mindsets, Industry Shifts, Brand Strategy, Market Research, Gen Z Insights, Millennial Research | Open Source Intelligence, Brand Consultancy, Segmentation, Trends, Futures, Cultural Anthropology, Consumer Behavior, Market Research, Audience Activation, Innovation Strategy, Industry Reshaping, Cultural Forces |
| Website | ||
| Website | cassandra.co | home.synthesis.partners |
About Cassandra
Cassandra positions itself as a leader in understanding the dynamic world of young consumers, specializing in Millennial, Gen Z, and Gen Alpha research. With its slogan, "The foremost authority on emerging trends, generational insights, and youth behavior," Cassandra has cemented its role in the Mar...
About Synthesis
Synthesis is a Singapore-based startup that specializes in Open Source Intelligence for Brands. Founded in 2017, the company creatively leverages public data to uncover commercial opportunities by focusing on the people and cultural forces shaping data. Their approach involves layering disparate dat...
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Funding, hiring, leadership and stack changes at Cassandra and Synthesis — by email.
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Compiled from the BounceWatch company index. We last looked at Cassandra on 3 Apr 2026, and Synthesis on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
