Cassandra vs Synthesis

Cassandra

The foremost authority on emerging trends, generational insights, and youth behavior

30 employees · New York, United States

Synthesis

Open Source Intelligence for Brands

62 employees · est. 2017 · Singapore, Singapore

Synthesis is the larger of the two.

Side-by-Side Comparison

Metric	Cassandra	Synthesis
Founded
Founded	Not tracked yet	2017
Headquarters
Headquarters	New York, United States	Singapore, Singapore
Employees
Employees	30	62 larger
Industry
Industry	Marketing	Advertising, Marketing
Funding Stage
Funding Stage	Not tracked yet	Grant
Total Funding
Total Funding	Not tracked yet	$25.00K
Funding Rounds
Funding Rounds	Not tracked yet	1
Services
Services	Cultural Insights and Research, Trend Analysis, Market Reports, Youth Behavior Studies, Strategy Consulting	Not tracked yet
Target Customers
Target Customers	Brands and Marketers, Advertising Agencies, Consumer Goods Companies, Technology Firms, Media Companies	Not tracked yet
Taxonomy
Taxonomy	Emerging TrendsGenerational InsightsYouth BehaviorCultural StrategyConsumer-Driven Market ShiftsTrend Analysis +9	Open Source IntelligenceBrand ConsultancySegmentationTrendsFuturesCultural Anthropology +6
Website
Website	cassandra.co	home.synthesis.partners

About Cassandra

Cassandra positions itself as a leader in understanding the dynamic world of young consumers, specializing in Millennial, Gen Z, and Gen Alpha research. With its slogan, "The foremost authority on emerging trends, generational insights, and youth behavior," Cassandra has cemented its role in the Mar...

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About Synthesis

Synthesis is a Singapore-based startup that specializes in Open Source Intelligence for Brands. Founded in 2017, the company creatively leverages public data to uncover commercial opportunities by focusing on the people and cultural forces shaping data. Their approach involves layering disparate dat...

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Frequently Asked Questions

Cassandra was based in New York, United States, with 30 employees. Cassandra positions itself as a leader in understanding the dynamic world of young consumers, specializing in Millennial, Gen Z, and Gen Alpha research. With its slogan, "The foremost authority on eme. Synthesis was founded in 2017, based in Singapore, Singapore, with 62 employees. Synthesis is a Singapore-based startup that specializes in Open Source Intelligence for Brands. Founded in 2017, the company creatively leverages public data to uncover commercial opportunities by foc.

Cassandra has raised no disclosed funding and Synthesis $25.00K. Latest stage: Synthesis Grant.

Both work in Marketing and list cultural forces and market research among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Cassandra on 3 Apr 2026, and Synthesis on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.