e123
The leading life and health insurance distribution management system.
56 employees · est. 2001 · Laguna Beach, United States
Root
The proven API-first insurance platform to build, launch and manage digital insurance products
132 employees · est. 2016 · London, United Kingdom
e123 is the older company (2001 vs 2016).
Side-by-Side Comparison
| Metric | e123 | Root |
|---|---|---|
| Founded | ||
| Founded | 2001 older | 2016 |
| Headquarters | ||
| Headquarters | Laguna Beach, United States | London, United Kingdom |
| Employees | ||
| Employees | 56 | 132 |
| Industry | ||
| Industry | Health Care, Internet, Health insurance | API, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Private Equity | Series Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | $4.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development |
| Target Customers | ||
| Target Customers | Not tracked yet | Insurers, Managing General Agents (MGAs), Retailers, Banks, Affinity Brands, Non-Insurance Partners |
| Taxonomy | ||
| Taxonomy | Insurtech, Insurance Distribution, Distribution Management, Commission Management, Insurance CRM, Insurance Agents | API-first, Low-code Platform, Digital Insurance Products, Omni-channel Distribution, Affinity Partner Distribution, Policy Administration, Claims Management, Embedded Insurance, Insurance Infrastructure, Universal Programmability, MGAs, Digital Intermediaries, Enterprise-grade Solution, Gross-Written-Premium, Insurtech |
| Website | ||
| Website | e123insurtech.com | rootplatform.com |
About e123
e123 is a leading life and health distribution management system designed for insurance marketers, carriers and service providers. The platform's modules manage various aspects including product set-up, enrollment, administration, billing, downlines, and commissions. It integrates with existing CRM,...
About Root
Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code...
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BounceWatch watches e123 and Root for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at e123 and Root — by email.
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Compiled from the BounceWatch company index. We last looked at e123 on 12 Sep 2024, and Root on 5 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.