FirstHive | Customer Data Platform vs Lytics
FirstHive | Customer Data Platform
Enterprises take control of their Customer Experience and Marketing ROI goals with FirstHive
114 employees · est. 2019 · Sunnyvale, United States
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Lytics is the older company (2019 vs 2012); FirstHive | Customer Data Platform is the larger of the two.
Side-by-Side Comparison
| Metric | FirstHive | Customer Data Platform | Lytics |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2012 older |
| Headquarters | ||
| Headquarters | Sunnyvale, United States | Portland, United States |
| Employees | ||
| Employees | 114 larger | 49 |
| Industry | ||
| Industry | Analytics, Automation, Data Analytics | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Venture round | Series C |
| Total Funding | ||
| Total Funding | $5.09M | $58.30M |
| Funding Rounds | ||
| Funding Rounds | 5 | 7 |
| Services | ||
| Services | Not tracked yet | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights |
| Target Customers | ||
| Target Customers | Not tracked yet | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformCDPMarketing ROICross-channel MarketingMarketing TechnologyCustomer Engagement +5 | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 |
| Website | ||
| Website | firsthive.com | lytics.com |
About FirstHive | Customer Data Platform
FirstHive | Customer Data Platform Slogan: Enterprises take control of their Customer Experience and Marketing ROI goals with FirstHive Description: FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions &...
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
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Compiled from the BounceWatch company index. We last looked at FirstHive | Customer Data Platform on 11 Sep 2024, and Lytics on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
