Fit Analytics
The world's top apparel companies use Fit Analytics to connect clothing to customers, boost conversion and slash returns
24 employees · est. 2010 · Berlin, Germany
True Fit is the older company (2010 vs 2009); True Fit is the larger of the two.
Side-by-Side Comparison
| Metric | Fit Analytics | True Fit |
|---|---|---|
| Founded | ||
| Founded | 2010 | 2009 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | Boston, United States |
| Employees | ||
| Employees | 24 | 107 larger |
| Industry | ||
| Industry | Not tracked yet | Big Data, E-Commerce, Retail |
| Funding Stage | ||
| Funding Stage | Acquired | Debt Financing |
| Total Funding | ||
| Total Funding | $840.00K | $157.03M |
| Funding Rounds | ||
| Funding Rounds | 5 | 9 |
| Services | ||
| Services | Fit Finder, AI-Powered Sizing Solutions, Retail Data Analysis, Integration Support | Not tracked yet |
| Target Customers | ||
| Target Customers | Apparel Retailers, E-commerce Platforms, Footwear Retailers, Global Marketing Teams | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Fit Analytics, Apparel Technology, E-commerce Solutions, Size Recommendations, FashionTech, Returns Reduction, Online Shopping Efficiency, Personalization, Retail Tool, Customer Conversion, Webcam Sizing Measurement, Fit Finder | AI Platform, Fit Recommendations, Apparel Discovery Platform, Predictive Analytics, Conversion Optimization, Customer Loyalty, Retail Technology, Personalization, Big Data, Fashion Tech, Customer Insights, Footwear Discovery, Data-driven Marketing, Retail Analytics |
| Website | ||
| Website | fitanalytics.com | truefit.com |
About Fit Analytics
Fit Analytics operates out of Germany and has carved a niche in the e-commerce landscape since its founding in 2010. With the powerful slogan, "The world's top apparel companies use Fit Analytics to connect clothing to customers, boost conversion and slash returns," the company’s mission resonates w...
About True Fit
True Fit is a leading AI platform in the apparel and footwear industry, boasting the slogan "Powered by shoppers, enhanced by AI." Since its establishment in 2010, the company has been dedicated to helping brands decode size and fit for consumers through its AI-powered expert fit recommendations. Tr...
We will tell you when either one moves
BounceWatch watches Fit Analytics and True Fit for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Fit Analytics and True Fit — by email.
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Compiled from the BounceWatch company index. We last looked at Fit Analytics on 30 Oct 2025, and True Fit on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.