FITURE US vs Tonal
FITURE US
FITURE | The Future of Fit. Redefining Interactive Fitness Mirrors
10 employees · est. 2019 · New York, United States
Tonal
Build lasting strength with a variety of workouts and the guidance of expert coaches. On sale now at the link in bio
404 employees · est. 2015 · San Francisco, United States
Tonal is the older company (2019 vs 2015); Tonal is the larger of the two.
Side-by-Side Comparison
| Metric | FITURE US | Tonal |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2015 older |
| Headquarters | ||
| Headquarters | New York, United States | San Francisco, United States |
| Employees | ||
| Employees | 10 | 404 larger |
| Industry | ||
| Industry | AI, Robotics, Sports | AI, Consumer Electronics, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Secondary Market | Not tracked yet |
| Total Funding | ||
| Total Funding | $392.25M | $580.00M |
| Funding Rounds | ||
| Funding Rounds | 5 | 7 |
| Services | ||
| Services | Not tracked yet | Smart Training Technology, Personalized Fitness Programs, Real-Time Workout Guidance, Strength Assessment and Tracking |
| Target Customers | ||
| Target Customers | Not tracked yet | Home Fitness Enthusiasts, Strength Training Individuals, Multi-Member Households, Age-Diverse Fitness Seekers, Prenatal and Postpartum Individuals |
| Taxonomy | ||
| Taxonomy | Interactive FitnessFitness MirrorsFitness TechnologyDigital FitnessSmart MirrorsWorkout Experience +6 | Strength TrainingSmart Home GymFitness TechnologyPersonalized WorkoutsExpert-led CoachingWall-mounted Equipment +7 |
| Website | ||
| Website | fiture.com | tonal.com |
About FITURE US
FITURE is a robotics and sports startup that aims to revolutionize the fitness experience. With its headquarters in China and founded in 2019, FITURE is making waves in the fitness industry. The company recently received a significant $1.25M investment in the secondary market on 14 September 2021, w...
About Tonal
Tonal, founded in 2015 and headquartered in the United States, is at the forefront of integrating AI and Machine Learning into the Consumer Electronics and Health and Wellness industries. The company's slogan, "Build lasting strength with a variety of workouts and the guidance of expert coaches," pe...
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Compiled from the BounceWatch company index. We last looked at FITURE US on 12 Sep 2024, and Tonal on 27 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
