Formative
Real-time responses. Long-term growth.
26 employees · est. 2013 · Los Angeles, United States
MasteryConnect (Acquired by Instructure) is the older company (2013 vs 2009); Formative is the larger of the two.
Side-by-Side Comparison
| Metric | Formative | MasteryConnect (Acquired by Instructure) |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2009 older |
| Headquarters | ||
| Headquarters | Los Angeles, United States | Salt Lake City, United States |
| Employees | ||
| Employees | 26 larger | 8 |
| Industry | ||
| Industry | Big Data, EdTech, Education | EdTech, Education, Mobile |
| Funding Stage | ||
| Funding Stage | Private Equity | Series C |
| Total Funding | ||
| Total Funding | $76.57M | $34.13M |
| Funding Rounds | ||
| Funding Rounds | 3 | 7 |
| Services | ||
| Services | AI-enabled lesson creation, Real-time student assessment, Student progress tracking, Customizable feedback, Data-driven instruction | Not tracked yet |
| Target Customers | ||
| Target Customers | Teachers, School districts, K-12 students, Administrators, Educational institutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | EdTech, Formative Assessment, Real-Time Analytics, Student Response System, Digital Classroom, AI-Powered Education, Interactive Learning, Standards-Aligned Activities, Collaborative Learning, Live Student Feedback, Teacher Collaboration, Educational Software, Learning Platform, Data-Driven Instruction, SaaS Education | Education Technology, Formative Assessment, Competency-based Learning, Mobile Platform, Real-time Measurement, Intervention, Instruction, Venture-backed, Investment, Angel Investors, Teacher Tools, Student Understanding, Intervention Targeting, Academic Assessment |
| Website | ||
| Website | formative.com | masteryconnect.com |
About Formative
Formative, established in 2013, is a cutting-edge platform operating at the intersection of Big Data and EdTech in the United States. The company aims to support real-time instruction, assessment, and educational adjustments with its all-in-one platform, appealing to educators wishing to enhance stu...
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About MasteryConnect (Acquired by Instructure)
MasteryConnect, a key player in the EdTech sector, was founded in 2009 and is based in the United States. The company's core offering is a web-based mobile platform designed to deliver formative assessment and competency-based learning solutions globally. This platform enables educators to assess st...
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Compiled from the BounceWatch company index. We last looked at Formative on 23 Jan 2026, and MasteryConnect (Acquired by Instructure) on 4 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.