Goldcast vs Adobe Marketo
Goldcast
The AI-powered B2B Video Campaign Platform to build brand and pipeline through engaging videos and events
202 employees · est. 2020 · Boston, United States
Adobe Marketo
Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey
680 employees · est. 2006 · San Jose, United States
Adobe Marketo is the older company (2020 vs 2006); Adobe Marketo is the larger of the two.
Side-by-Side Comparison
| Metric | Goldcast | Adobe Marketo |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2006 older |
| Headquarters | ||
| Headquarters | Boston, United States | San Jose, United States |
| Employees | ||
| Employees | 202 | 680 larger |
| Industry | ||
| Industry | Enterprise Software, SaaS | Analytics, Automation, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Series A | Post-IPO Equity |
| Total Funding | ||
| Total Funding | $38.00M | $114.90M |
| Funding Rounds | ||
| Funding Rounds | 3 | 7 |
| Services | ||
| Services | Webinars, Virtual Events, Field Events, Content Lab for Repurposing, Recording Studio, AI Search, Goldcast Agents (AI Workflows) | marketing automation platform, customer engagement, sales and marketing alignment, campaign management, analytics and reporting |
| Target Customers | ||
| Target Customers | B2B Marketing Teams, Event and Field Marketers, Marketing Operations Professionals, Demand Generation Leaders, Content Strategists | B2B marketers, marketing teams, sales teams, mid to large enterprises, organizations with complex sales cycles |
| Taxonomy | ||
| Taxonomy | AI-powered PlatformB2B Video ContentCustomer JourneyVideo EngagementBrand DevelopmentRevenue Growth +8 | Engagement PlatformB2B Buying JourneyBrand ValueRevenue GrowthMarketing AutomationLead Management +8 |
| Website | ||
| Website | goldcast.io | marketo.com |
About Goldcast
Goldcast, now part of Cvent, is a prominent player in the Enterprise Software and SaaS industries, focusing on cutting-edge video content for B2B marketing. Established in 2020 and headquartered in the United States, Goldcast offers an AI-powered B2B Video Campaign Platform under the slogan, “The AI...
About Adobe Marketo
Adobe Marketo Engage is a powerhouse in the B2B marketing space, providing a dynamic Engagement Platform that empowers marketers to enhance brand value, amplify revenue, and demonstrate impact. Established in 2006, this United States-based company operates within the realms of Analytics, Automation,...
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Compiled from the BounceWatch company index. We last looked at Goldcast on 12 Apr 2026, and Adobe Marketo on 5 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
