GumGum
The Mindset Company™ transforming advertising.
549 employees · est. 2008 · Santa Monica, United States
TotallyAwesome
We help brands reach their high value audience in hyper-relevant contexts.
92 employees · est. 2015 · Singapore, Singapore
GumGum is the older company (2008 vs 2015); GumGum is the larger of the two.
Side-by-Side Comparison
| Metric | GumGum | TotallyAwesome |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2015 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | Singapore, Singapore |
| Employees | ||
| Employees | 549 larger | 92 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Cyber Security, Digital Media |
| Funding Stage | ||
| Funding Stage | Unknown | Seed |
| Total Funding | ||
| Total Funding | $133.83M | $15.00M |
| Funding Rounds | ||
| Funding Rounds | 7 | 3 |
| Services | ||
| Services | Contextual Intelligence Platform, Attention Metrics for Ads, Mindset Graph for Audience Analysis, Connected TV Advertising, Video Advertising, Brand Safety in Advertising, Advertising Creativity Enhancement | Not tracked yet |
| Target Customers | ||
| Target Customers | Advertisers, Publishers, Media Platforms, Brands, Agencies, Technology Partners | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-driven Advertising, Mindset Graph, Contextual Marketing, Computer Vision, Natural Language Processing, Attention Measurement, Content Safety Analysis, Creative Signal Processing, Environmental Signal Processing, Contextual Intelligence, Rich Media Advertising, High Impact Advertising, Sponsorship Media Value, Audience Targeting, Meaningful Advertising Outcomes | Contextual Advertising, Digital Advertising, Influencer Marketing, Audience Analytics & Insights, Brand Suitability, Youth-Safe Ecosystem, Cross-Media, Ad Delivery, Marketing & Advertising, Content Creation, Gaming Solutions, Retail Media Solutions, Multi-Channel Contextual Solutions, High Impact Experiences, Proprietary Research |
| Website | ||
| Website | gumgum.com | totallyawesome.tv |
About GumGum
GumGum, established in 2008, is revolutionizing the advertising industry as The Mindset Company™. With its headquarters in the United States, the company leverages its proprietary Mindset Graph™—an AI-driven data engine—to deliver hyper-relevant advertising by matching brands with audiences in the o...
About TotallyAwesome
TotallyAwesome is a contextual-first marketing and media platform that aims to help brands reach their high-value audience in hyper-relevant contexts. Founded in 2015 and headquartered in Singapore, the company operates in the Advertising, Cyber Security, and Digital Media industries. Their innovati...
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