Side-by-Side Comparison
| Metric | GWI | Sago |
|---|---|---|
| Founded | ||
| Founded | 2009 | 1966 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | United States |
| Employees | ||
| Employees | 751 | 1197 larger |
| Industry | ||
| Industry | Advertising, Analytics, Information Technology | Legal Tech, Marketing |
| Funding Stage | ||
| Funding Stage | Series B | Grant |
| Total Funding | ||
| Total Funding | $173.00M | $1.25M |
| Funding Rounds | ||
| Funding Rounds | 2 | 2 |
| Services | ||
| Services | Market Research Services, Consumer Research Platform, AI Market Research - GWI Spark, Data-driven Insights, Data Analysis and Reporting, API Integrations, Content Marketing Solutions, Media Planning Solutions, Partnerships & Sponsorships Insights | Not tracked yet |
| Target Customers | ||
| Target Customers | Agencies, Finance, Gaming, Media, Retail, Sports, Businesses, Marketers, Data Intelligence Specialists, Content Strategists | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Consumer Insights, Market Research, Audience Profiling, Custom Research Solutions, Brand Collaboration, Digital Consumer Behavior, Media Insights, Mobile-first Surveys, Global Audience Analysis | Market Research, Qualitative Research, Quantitative Research, Consumer Insights, Customer Knowledge, Research Methodologies, Global Reach, Innovation, Audience Engagement, Business Solutions, Research Partner, Adaptive Solutions, Market Insights |
| Website | ||
| Website | gwi.com | sago.com |
About GWI
GWI is a target audience company that offers a unique approach to consumer insights. With a flagship study representing over 2 billion people globally, the company provides profound insights into consumer behaviors, ideals, and perceptions. Being trusted by the world's largest and smallest brands, m...
About Sago
Sago is a global research and data partner, previously known as Schlesinger Group, that specializes in connecting business questions to human insights. With a foundation built on over 55 years of experience in market research, Sago's comprehensive and innovative solutions empower organizations to ma...
We will tell you when either one moves
BounceWatch watches GWI and Sago for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at GWI and Sago — by email.
Frequently Asked Questions
Compare GWI with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at GWI on 12 Jun 2025, and Sago on 13 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.