HubSpot vs Adobe Marketo
HubSpot
The agentic customer platform to scale your business
15580 employees · est. 2006 · Cambridge, United States
Adobe Marketo
Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey
680 employees · est. 2006 · San Jose, United States
HubSpot is the larger of the two.
Side-by-Side Comparison
| Metric | HubSpot | Adobe Marketo |
|---|---|---|
| Founded | ||
| Founded | 2006 | 2006 |
| Headquarters | ||
| Headquarters | Cambridge, United States | San Jose, United States |
| Employees | ||
| Employees | 15580 larger | 680 |
| Industry | ||
| Industry | Analytics, Content Creators, SaaS | Analytics, Automation, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Post-IPO Equity |
| Total Funding | ||
| Total Funding | $625.50M | $114.90M |
| Funding Rounds | ||
| Funding Rounds | 9 | 7 |
| Services | ||
| Services | HubSpot Customer Platform, Free HubSpot CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, Smart CRM, Agent Hub, AEO Tools, HubSpot Marketplace | marketing automation platform, customer engagement, sales and marketing alignment, campaign management, analytics and reporting |
| Target Customers | ||
| Target Customers | Startups, Small Businesses, Enterprises, Marketing Teams, Sales Teams, Customer Service Teams | B2B marketers, marketing teams, sales teams, mid to large enterprises, organizations with complex sales cycles |
| Taxonomy | ||
| Taxonomy | Agentic Customer PlatformInbound MarketingMarketing AutomationCustomer Relationship ManagementSocial Media ManagementWebsite Content Management +6 | Engagement PlatformB2B Buying JourneyBrand ValueRevenue GrowthMarketing AutomationLead Management +8 |
| Website | ||
| Website | hubspot.com | marketo.com |
About HubSpot
HubSpot, founded in 2006, is a prominent player in the Analytics, Content Creators, SaaS, Social Media, and Marketing industries. Known for its slogan, "The agentic customer platform to scale your business," this company provides a suite of software solutions designed to enhance business growth. Hub...
About Adobe Marketo
Adobe Marketo Engage is a powerhouse in the B2B marketing space, providing a dynamic Engagement Platform that empowers marketers to enhance brand value, amplify revenue, and demonstrate impact. Established in 2006, this United States-based company operates within the realms of Analytics, Automation,...
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Compiled from the BounceWatch company index. We last looked at HubSpot on 21 Sep 2026, and Adobe Marketo on 5 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
