HyphaMetrics vs Upwave
Upwave
Upwave | The Brand Outcomes Measurement Platform
56 employees · est. 2012 · San Francisco, United States
Upwave is the older company (2020 vs 2012); Upwave is the larger of the two.
Side-by-Side Comparison
| Metric | HyphaMetrics | Upwave |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2012 older |
| Headquarters | ||
| Headquarters | New York, United States | San Francisco, United States |
| Employees | ||
| Employees | 21 | 56 larger |
| Industry | ||
| Industry | Advertising, Analytics, Entertainment | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Services | ||
| Services | Not tracked yet | Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketers, Advertising Agencies, Media Partners, Brand Managers |
| Taxonomy | ||
| Taxonomy | Media AnalyticsAdvertising OptimizationVideo Content AnalysisInteroperability SolutionsMedia MeasurementBrand Sponsorships +4 | Brand Outcomes MeasurementAdvertising OptimizationCross-Channel MeasurementBrand Lift MeasurementBrand Reach ValidationCTV Measurement +9 |
| Website | ||
| Website | hyphametrics.com | upwave.com |
About HyphaMetrics
HyphaMetrics is an innovative startup with a mission to provide a unified understanding of media behavior that evolves at the speed of culture. Their slogan, "What the World is Watching," encapsulates their focus on serving as the objective technology standard globally for the precise measurement of...
About Upwave
Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...
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Compiled from the BounceWatch company index. We last looked at HyphaMetrics on 3 Dec 2024, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.