HyphaMetrics vs Upwave

HyphaMetrics logo

HyphaMetrics

What the World is Watching

21 employees · est. 2020 · New York, United States

VS
Upwave logo

Upwave

Upwave | The Brand Outcomes Measurement Platform

56 employees · est. 2012 · San Francisco, United States

Upwave is the older company (2020 vs 2012); Upwave is the larger of the two.

Side-by-Side Comparison

HyphaMetrics Upwave
Founded
2020 2012 older
Headquarters
New York, United States San Francisco, United States
Employees
21 56 larger
Industry
Advertising, Analytics, Entertainment Advertising, Analytics, Marketing
Funding Stage
Not tracked yet Series B
Services
Not tracked yet Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement
Target Customers
Not tracked yet Marketers, Advertising Agencies, Media Partners, Brand Managers
Taxonomy
Media AnalyticsAdvertising OptimizationVideo Content AnalysisInteroperability SolutionsMedia MeasurementBrand Sponsorships +4 Brand Outcomes MeasurementAdvertising OptimizationCross-Channel MeasurementBrand Lift MeasurementBrand Reach ValidationCTV Measurement +9
Website
hyphametrics.com upwave.com
HyphaMetrics logo

About HyphaMetrics

HyphaMetrics is an innovative startup with a mission to provide a unified understanding of media behavior that evolves at the speed of culture. Their slogan, "What the World is Watching," encapsulates their focus on serving as the objective technology standard globally for the precise measurement of...

Upwave logo

About Upwave

Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...

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Frequently Asked Questions

HyphaMetrics was founded in 2020, based in New York, United States, with 21 employees. HyphaMetrics is an innovative startup with a mission to provide a unified understanding of media behavior that evolves at the speed of culture. Their slogan, "What the World is Watching," encapsulates. Upwave was founded in 2012, based in San Francisco, United States, with 56 employees. Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform.
Both work in Advertising, Analytics and Marketing and list advertising optimization among their focus areas.

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Compiled from the BounceWatch company index. We last looked at HyphaMetrics on 3 Dec 2024, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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