iGoDirect Group
Connecting Rewards, Payments and Loyalty
45 employees · est. 1999 · Melbourne, Australia
White Label Loyalty
Simple loyalty solutions for complex needs. Focus on your customers - not the tech.
32 employees · est. 2015 · Leeds, United Kingdom
iGoDirect Group is the older company (1999 vs 2015).
Side-by-Side Comparison
| Metric | iGoDirect Group | White Label Loyalty |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2015 |
| Headquarters | ||
| Headquarters | Melbourne, Australia | Leeds, United Kingdom |
| Employees | ||
| Employees | 45 | 32 |
| Industry | ||
| Industry | Advertising, B2B, Marketing | SaaS, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | $15.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 3 |
| Services | ||
| Services | Not tracked yet | Custom Scalable Loyalty Programs, Enterprise-grade Solutions, Loyalty Engine API, Data Insights and Analytics |
| Target Customers | ||
| Target Customers | Not tracked yet | E-commerce Companies, FMCG & CPG Brands, Hospitality Sector, Media and Retail Brands, Technology Firms, Travel Agencies, Automotive Industry, Financial Services, Healthcare Industry, Manufacturing Companies, Not-for-profit Organizations, Sports Entities, Telecoms |
| Taxonomy | ||
| Taxonomy | Prepaid Payments, Consumer Promotions, Loyalty Programs, Gift Cards, Customer Engagement, Employee Incentives, Frictionless Customer Experiences, Data Modeling, Campaign Management, Cashback Programs | Customer Loyalty Programs, Loyalty Platform, API-first Technology, AI-powered Solutions, Enterprise Integration, Reward Experience, Customer Retention, Data-driven Insights, Customer Behaviour Analysis, Transactional Data Analysis, Customised Loyalty Solutions, B2B Solutions, B2C Solutions, 1st Party Data Empowerment, Loyalty Marketing Strategy |
| Website | ||
| Website | igodirect.com.au | whitelabel-loyalty.com |
About iGoDirect Group
is a rewards and promotional technology provider established in 1999, offering end-to-end solutions in prepaid, gift cards, consumer promotions, and data analytics. As a Principal Member of Visa, the company has obtained an issuing license in Australia, enhancing its position in the fast-growing pr...
About White Label Loyalty
White Label Loyalty, founded in 2015 and headquartered in the United Kingdom, operates in the SaaS, CRM, and Sales industries. The company’s slogan, “Simple loyalty solutions for complex needs. Focus on your customers - not the tech.,” captures its mission to simplify the customer loyalty experience...
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Funding, hiring, leadership and stack changes at iGoDirect Group and White Label Loyalty — by email.
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Compiled from the BounceWatch company index. We last looked at iGoDirect Group on 28 Oct 2024, and White Label Loyalty on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.