Insider One
The #1 platform that brings everything marketing and customer engagement teams need in one place, to become unstoppable.
1886 employees · est. 2012
Insider One is the older company (2012 vs 2017); Insider One is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Insider One | Pendula |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2017 |
| Headquarters | ||
| Headquarters | Not tracked yet | Australia |
| Employees | ||
| Employees | 1886 larger | 53 |
| Industry | ||
| Industry | Marketing | Information Technology, Messaging, Marketing |
| Funding Stage | ||
| Funding Stage | Series E | Series Unknown |
| Total Funding | ||
| Total Funding | $771.90M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | Not tracked yet |
| Services | ||
| Services | Agent One Self-Optimizing Intelligence, Integration Hub, Customer Data Management, WhatsApp Marketing, Reporting & Data Insights, Interactive Product Demo Hub | Not tracked yet |
| Target Customers | ||
| Target Customers | Retail & Ecommerce Brands, Financial Services Companies, Travel & Hospitality Industry, Beauty & Cosmetics Firms, Automotive Industry, Telecommunications Providers, Marketing and Customer Engagement Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-Powered Marketing, Customer Data Platform, Customer Engagement, Personalization Engines, Cross-Channel Journey Orchestration, Multichannel Marketing, Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Personalization, Predictive Analytics, Experience Optimization, Web Personalization, Customer Journey Analytics, Omnichannel Marketing | Not tracked yet |
| Website | ||
| Website | insiderone.com | pendula.com |
About Insider One
Insider One, founded in 2012, is a leading platform in the Marketing industry, specializing in providing comprehensive solutions for marketing and customer engagement teams. Their core offering lies in integrating AI-driven Customer Data Platform (CDP) technologies, supporting a wide range of channe...
About Pendula
Pendula is a tech startup that is making waves in the world of customer engagement with its next-gen Customer Engagement Platform. In a landscape where customer attention is scarce and marketing and CX leaders are under pressure to achieve more with less, Pendula aims to address these challenges thr...
We will tell you when either one moves
BounceWatch watches Insider One and Pendula for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Insider One and Pendula — by email.
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Compiled from the BounceWatch company index. We last looked at Insider One on 20 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
