2 signals in the last 90 days
Side-by-Side Comparison
| Metric | Instacart | Picsmart |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2019 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Stockholm, Sweden |
| Employees | ||
| Employees | 24625 larger | 30 |
| Industry | ||
| Industry | E-Commerce, Food and Beverage, Logistics and Delivery | Food Delivery, Food and Beverage, Logistics and Delivery |
| Funding Stage | ||
| Funding Stage | Private Equity | Angel |
| Total Funding | ||
| Total Funding | $2.92B | $21.26M |
| Funding Rounds | ||
| Funding Rounds | 18 | 2 |
| Services | ||
| Services | Grocery Delivery, Personal Shopping Assistance, Online Order Placement, Same-Day Delivery, Curbside Pickup | Not tracked yet |
| Target Customers | ||
| Target Customers | Individual Consumers, Families, Office and Business Clients, Retail Shoppers, Busy Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Grocery Technology, Online Shopping, Delivery Services, Pickup Services, E-commerce Solutions, Retail Partnerships, Enterprise Technology, Order Fulfillment, Digital Transformation, Advertising Services, Consumer Package Goods, Nutrition Security, Health Technology, Flexible Work Opportunities, On-demand Delivery | Foodtech, Grocery Delivery, Swedish Company, Local Food Chain, Delivery Services, Partnerships, Retailers, Manufacturer Brands, Tech-based, Fresh Groceries, Digitalization, Efficient, Sustainable |
| Website | ||
| Website | instacart.com | picsmart.se |
About Instacart
Instacart, founded in 2012, is a pioneering force in the E-Commerce, Food and Beverage, and Logistics and Delivery sectors. Headquartered in the United States, the company stands out with its innovative approach to grocery shopping, transforming the landscape through technology. Partnering with over...
About Picsmart
Picsmart, a Swedish foodtech company founded in 2019, aims to revolutionize the local food chain by digitalizing it for efficiency and sustainability. The company offers same-day delivery from local grocery stores, catering to the busy lifestyles of people across Sweden. Its partnerships with retail...
We will tell you when either one moves
BounceWatch watches Instacart and Picsmart for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Instacart and Picsmart — by email.
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Compiled from the BounceWatch company index. We last looked at Instacart on 2 Sep 2025, and Picsmart on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.