IPSY is the older company (2011 vs 2016); IPSY is the larger of the two.
Side-by-Side Comparison
| Metric | IPSY | PURISH GmbH |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2016 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | Berlin, Germany |
| Employees | ||
| Employees | 561 larger | 46 |
| Industry | ||
| Industry | E-Commerce, Wellness Beauty | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Undisclosed | Seed |
| Total Funding | ||
| Total Funding | $237.22M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Not tracked yet | Retailing and selling beauty, skincare, makeup, haircare, and supplement products through an e-commerce platform |
| Target Customers | ||
| Target Customers | Not tracked yet | Beauty enthusiasts, consumers looking for skincare, makeup, haircare, and supplement products |
| Taxonomy | ||
| Taxonomy | Beauty Industry, Beauty Subscription, Brand Collaboration, Personalization, Community Engagement, Data-driven, Machine Learning Technology, Product Innovation, Member Experience, Beauty Community, Self-expression, Inclusivity, Technology Platform, Consumer Insights | Beauty Retailer, Cosmetics Distributor, Makeup, Beauty Trends, Brand Accelerator, Marketing Agency, Influencer Collaborations, Brand Awareness, Product Portfolio, Unique Brands, Community Platform, Cosmetic Products, Events, PR |
| Website | ||
| Website | ipsy.com | purish.com |
About IPSY
IPSY is a beauty industry powerhouse that aims to inspire self-expression through unique beauty. Founded in 2011, the company is based in the United States and has recently received a significant $133.98M funding round investment on 15 December 2020. IPSY's extensive platform includes Glam Bag, feat...
About PURISH GmbH
PURISH GmbH is a German-based startup founded in 2016 with a focus on makeup and beauty products. The company positions itself as a brand accelerator for unique, new, and up-and-coming beauty brands. It collaborates closely with makeup artists and influencers to understand and cater to the desires o...
We will tell you when either one moves
BounceWatch watches IPSY and PURISH GmbH for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at IPSY and PURISH GmbH — by email.
Frequently Asked Questions
Compare IPSY with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at IPSY on 12 Sep 2024, and PURISH GmbH on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.