IRI
IRI is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!
2269 employees · est. 1979 · Chicago, United States
IRI is the older company (1979 vs 2018); IRI is the larger of the two.
Side-by-Side Comparison
| Metric | IRI | Pear Commerce |
|---|---|---|
| Founded | ||
| Founded | 1979 older | 2018 |
| Headquarters | ||
| Headquarters | Chicago, United States | Minneapolis, United States |
| Employees | ||
| Employees | 2269 larger | 41 |
| Industry | ||
| Industry | Analytics, Finance, Fintech | Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Series A |
| Total Funding | ||
| Total Funding | $181.04M | $10.10M |
| Funding Rounds | ||
| Funding Rounds | 3 | 3 |
| Services | ||
| Services | Market and Consumer Data Analysis, Demand Forecasting, Growth Strategy Development, Retail Media Strategy, Concept and Liquid Testing, Assortment and Pricing Optimization, On-Shelf Availability Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Emerging and Mid-sized CPG Brands, Durables Manufacturers, Retailers, Food & Beverage Companies, Beauty Industry Stakeholders, Media and Marketing Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Predictive Analytics, Market Research, Consumer Insights, Retail Insights, CPG Industry, OTC Healthcare, Media Exposure Information, Marketing Measurement, Audience Targeting, Campaign Optimization, Manufacturer-Retailer Collaboration, Shopper Insights, Cloud-based Technology, Loyalty Data | E-commerce Platform, CPG, Retail Technology, Shoppable Media, Performance Marketing, Online Ordering, Consumer Insights, Closed-loop Marketing, Retail Advertising, CPG Advertising, Customer Data, Consumer Behavior, Retail Partnerships, CPC Marketing |
| Website | ||
| Website | iriworldwide.com | pearcommerce.com |
About IRI
IRI, now rebranded as Circana, is a frontrunner in the field of big data and predictive analytics. Catering to CPG, OTC healthcare, retailers, and media companies, it delivers invaluable insights to drive business growth. The company's strength lies in its extensive repository of purchase, media, so...
About Pear Commerce
Pear Commerce is a retail ecommerce platform with a focus on connecting CPGs to retailers. Their slogan, "The retail ecomm platform that connects CPGs to retailers, enabling shoppable tools, insights & closed-loop marketing," reflects their core value proposition. Founded in 2018 and headquartered i...
We will tell you when either one moves
BounceWatch watches IRI and Pear Commerce for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at IRI and Pear Commerce — by email.
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Compiled from the BounceWatch company index. We last looked at IRI on 10 Feb 2026, and Pear Commerce on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.