IRI
IRI is now Circana and we have moved! Follow the new Circana page for the most complete cross-industry insights & more!
2269 employees · est. 1979 · Chicago, United States
Similarweb
Similarweb (NYSE:SMWB) powers businesses with the best digital data
1288 employees · est. 2009 · New York, United States
IRI is the older company (1979 vs 2009).
Side-by-Side Comparison
| Metric | IRI | Similarweb |
|---|---|---|
| Founded | ||
| Founded | 1979 older | 2009 |
| Headquarters | ||
| Headquarters | Chicago, United States | New York, United States |
| Employees | ||
| Employees | 2269 | 1288 |
| Industry | ||
| Industry | Analytics, Finance, Fintech | AI, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Post Ipo Secondary |
| Total Funding | ||
| Total Funding | $181.04M | $262.68M |
| Funding Rounds | ||
| Funding Rounds | 3 | 11 |
| Services | ||
| Services | Market and Consumer Data Analysis, Demand Forecasting, Growth Strategy Development, Retail Media Strategy, Concept and Liquid Testing, Assortment and Pricing Optimization, On-Shelf Availability Solutions | Web and App Intelligence, Market and Competitor Analysis, SEO and PPC Strategy, Sales and Lead Enrichment, Consumer and Shopper Intelligence, Digital Advertising Intelligence, Data-as-a-Service, Advisory and Custom Reporting |
| Target Customers | ||
| Target Customers | Emerging and Mid-sized CPG Brands, Durables Manufacturers, Retailers, Food & Beverage Companies, Beauty Industry Stakeholders, Media and Marketing Professionals | Ecommerce Operators, Marketing Agencies, B2B Sales Teams, Retailers, Digital Advertisers, App Developers, Investors, Market Researchers |
| Taxonomy | ||
| Taxonomy | Predictive Analytics, Market Research, Consumer Insights, Retail Insights, CPG Industry, OTC Healthcare, Media Exposure Information, Marketing Measurement, Audience Targeting, Campaign Optimization, Manufacturer-Retailer Collaboration, Shopper Insights, Cloud-based Technology, Loyalty Data | Digital Data Analytics, Market Intelligence, Web Traffic Monitoring, Mobile App Traffic Analysis, Digital Market Share Growth, Competitive Insights, Sales Intelligence, Investor Intelligence, ECommerce Intelligence, Digital Marketing Intelligence, SEO Insights, SEM/PPC Analytics, Audience Analysis, B2B Sales Prospecting, Alternative Data |
| Website | ||
| Website | iriworldwide.com | similarweb.com |
About IRI
IRI, now rebranded as Circana, is a frontrunner in the field of big data and predictive analytics. Catering to CPG, OTC healthcare, retailers, and media companies, it delivers invaluable insights to drive business growth. The company's strength lies in its extensive repository of purchase, media, so...
About Similarweb
Similarweb (NYSE:SMWB) is a prominent player in the digital data industry, harnessing the power of digital insights to give businesses a competitive edge. Established in 2009 and headquartered in the United States, the company operates in key industries such as AI, Analytics, and Marketing. The com...
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Funding, hiring, leadership and stack changes at IRI and Similarweb — by email.
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Compiled from the BounceWatch company index. We last looked at IRI on 10 Feb 2026, and Similarweb on 16 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.