Side-by-Side Comparison
| Metric | iSpot.tv | On Device |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2010 older |
| Headquarters | ||
| Headquarters | Bellevue, United States | London, United Kingdom |
| Employees | ||
| Employees | 416 larger | 56 |
| Industry | ||
| Industry | Advertising, Analytics, Information Technology | Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Seed |
| Total Funding | ||
| Total Funding | $382.80M | $300.00K |
| Funding Rounds | ||
| Funding Rounds | 5 | 1 |
| Services | ||
| Services | Not tracked yet | Brand Lift Products, Cross-Media Analysis, Data API, Insight and Recommendations, Campaign Performance Reporting |
| Target Customers | ||
| Target Customers | Not tracked yet | Brand Advertisers, Media Agencies, Ad Tech Companies, Publishers, Market Research Agencies |
| Taxonomy | ||
| Taxonomy | TV Advertising, Streaming Advertising, Ad Measurement, Attribution Solutions, Creative Effectiveness, Media Planning, Cross-platform Campaigns, Performance Measurement, Brand Impact, Business Impact, Real-time Analytics, Marketing Technology, Competitive Benchmarking, Advertising Effectiveness, Linear And Streaming TV | Brand Measurement, Advertising Effectiveness, Digital Media, Mobile Advertising, Mobile Technology, Market Research, Emerging Markets Research, In The Moment Research, Omnichannel Advertising, OOH Media, Social Media Analytics, Audio Measurement, In Game Advertising Measurement, AR/VR Advertising Measurement, Programmatic Advertising |
| Website | ||
| Website | ispot.tv | ondeviceresearch.com |
About iSpot.tv
For venture capitalists, iSpot.tv is a game-changer in TV ad measurement. Founded in 2012, the United States-based company offers fast, accurate, and actionable measurement and attribution solutions. Its services encompass assessing creative effectiveness, enhancing media plans, and attributing adve...
About On Device
On Device, established in 2010 in the United Kingdom, is a global player in the marketing sector with a focus on advertising effectiveness. Known by the slogan "Measure More, Grow More," the company specializes in providing brands with essential insights drawn from advanced brand measurement studies...
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Funding, hiring, leadership and stack changes at iSpot.tv and On Device — by email.
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Compiled from the BounceWatch company index. We last looked at iSpot.tv on 14 Sep 2024, and On Device on 26 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.