Yotpo
Turn one-time shoppers into customers for life.
795 employees · est. 2011 · New York, United States
Yotpo is the older company (2012 vs 2011); Yotpo is the larger of the two.
Side-by-Side Comparison
| Metric | Kangaroo Rewards | Yotpo |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2011 older |
| Headquarters | ||
| Headquarters | Montreal, Canada | New York, United States |
| Employees | ||
| Employees | 27 | 795 larger |
| Industry | ||
| Industry | Advertising, E-Commerce, Marketing | Content Creators, E-Commerce, Social Media |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Corporate Round |
| Total Funding | ||
| Total Funding | Not tracked yet | $436.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 11 |
| Services | ||
| Services | Not tracked yet | Loyalty and Referral Program Development, AI Ranking and Recommendation Systems, Customer Review Collection and Display, Integrations with E-commerce Platforms, AI Visibility Optimization |
| Target Customers | ||
| Target Customers | Not tracked yet | E-commerce Brands, Marketing Teams, CRM Managers, Retention and Lifecycle Marketers, Digital Directors |
| Taxonomy | ||
| Taxonomy | Loyalty Rewards, Omnichannel, Retail Loyalty Platform, White Label Loyalty App, Marketing Automation, Customer Retention, POS Integration, ECommerce, Personalized Engagement, Targeted Rewards, Data Insights, Integration With POS And ECommerce Platforms, Gamification Software | ECommerce Retention Marketing, Customer Loyalty, Direct-to-Consumer Growth, Data-Driven Solutions, Visual User-Generated Content, Product Reviews, SMS Marketing, Omnichannel Marketing, On-site Conversion, Customer Retention, Review Engine, Social Marketing, ECommerce Integration |
| Website | ||
| Website | kangaroorewards.com | yotpo.com |
About Kangaroo Rewards
Kangaroo Rewards is a white-label loyalty rewards solution that focuses on the retail and service industry. Founded in 2012, the company aims to help businesses attract, retain, and engage customers through its software solution. Integrated with various platforms including Lightspeed Retail, Restaur...
About Yotpo
Yotpo, founded in 2011 and headquartered in the United States, is a trailblazing force in the realm of eCommerce retention marketing. The company stands out with its mission of transforming "Turn one-time shoppers into customers for life." Providing dynamic, data-driven solutions for reviews, visu...
We will tell you when either one moves
BounceWatch watches Kangaroo Rewards and Yotpo for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Kangaroo Rewards and Yotpo — by email.
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Compiled from the BounceWatch company index. We last looked at Kangaroo Rewards on 12 Sep 2024, and Yotpo on 26 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.