Listrak vs Roojoom
Listrak
Person-First Marketing Automation: Integrate data, identity & cross-channel marketing for hyper-personalized experiences
258 employees · est. 1999 · United States
Roojoom
Empowering Businesses with AI: From SMB Voice Assistants to Enterprise Journey Orchestration
25 employees · est. 2013 · Boston, United States
Listrak is the older company (1999 vs 2013); Listrak is the larger of the two.
Side-by-Side Comparison
| Metric | Listrak | Roojoom |
|---|---|---|
| Founded | ||
| Founded | 1999 older | 2013 |
| Headquarters | ||
| Headquarters | United States | Boston, United States |
| Employees | ||
| Employees | 258 larger | 25 |
| Industry | ||
| Industry | AI, Analytics, Automation | AI, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | $16.10M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Listrak Data Platform, Journey Orchestration, Experience Builder, Reporting & Analytics, Expert Services & Strategic Partnership | AI Voice Assistance (PickMyCall), Customer Journey Management Platform, AI-based Journey Logic, Omni-channel Journey Design |
| Target Customers | ||
| Target Customers | Leading Retailers, Ecommerce Brands, Marketing Professionals, Data Analysts | SMB Software Partners, Enterprise Marketing & Sales Leaders, Enterprise Contact Center Leaders |
| Taxonomy | ||
| Taxonomy | Retail MarketingMarketing AutomationEmail MarketingSMS MarketingCross-Channel OrchestrationPredictive Analytics +8 | Customer EngagementPersonalizationJourney OrchestrationCustomer AnalyticsTechnologyInnovation +3 |
| Website | ||
| Website | listrak.com | roojoom.com |
About Listrak
Listrak, established in 1999, presents itself as a pioneering force in the realm of Person-First Marketing Automation. With its platform that marries data integration, identity recognition, and cross-channel messaging, Listrak offers an avenue for hyper-personalized marketing experiences. Operating...
About Roojoom
Roojoom, founded in 2013, revolutionizes brand-customer engagement through its Personal Journey Orchestration platform. The company skillfully applies artificial intelligence to redefine interactions on an individual level, gaining attention from major corporations such as AT&T and Comcast and recog...
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Compiled from the BounceWatch company index. We last looked at Listrak on 20 Mar 2026, and Roojoom on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
