Live Tinted vs Truly
Live Tinted
Beauty that sees you 🧡 Clean. Vegan. Cruelty Free. Fragrance Free. @ultabeauty @credobeauty @cultbeauty #livetinted
66 employees · est. 2018 · Los Angeles, United States
Truly is the older company (2018 vs 2013).
Side-by-Side Comparison
| Metric | Live Tinted | Truly |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2013 older |
| Headquarters | ||
| Headquarters | Los Angeles, United States | Los Angeles, United States |
| Employees | ||
| Employees | 66 | 109 |
| Industry | ||
| Industry | Fashion, Retail, Wellness Beauty | Consumer Goods, Design, E-Commerce |
| Funding Stage | ||
| Funding Stage | Series A | Not tracked yet |
| Total Funding | ||
| Total Funding | $17.96M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 6 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Online Sales of Skincare and Beauty Products, Membership Programs with Discounts, Subscription-based Product Delivery, Social Media Marketing, Collaboration with Retail Stores (e.g. Sephora, Boots) |
| Target Customers | ||
| Target Customers | Not tracked yet | Young Adults Interested in Beauty and Skincare, Social Media Influencers, Digital Shoppers, Membership and Subscription Enthusiasts, Beauty Product Collectors |
| Taxonomy | ||
| Taxonomy | Beauty ProductsSkincareMakeupHyperpigmentationClean BeautyVegan +9 | Clean BeautyVegan ProductsCruelty-FreeOrganic IngredientsLuxury SkincareHaircare Solutions +8 |
| Website | ||
| Website | livetinted.com | trulybeauty.com |
About Live Tinted
Live Tinted is a beauty startup that aims to cater to the unique beauty concerns of all skin tones. Founded in 2018, the company focuses on creating clean, vegan, fragrance-free, and cruelty-free beauty products that address the problems faced by deep and hard-to-find skin tones, with a current emph...
About Truly
Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission of promoting self-love without compromises—offering a product line that's entirely vegan, clean, and...
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Live Tinted on 12 Sep 2024, and Truly on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
