-logo.jpg "Lumenad (now Pathlabs)"){kind=logo}
Lumenad (now Pathlabs)
Pathlabs, formerly Lumenad and now part of MiQ, is an end-to-end digital media partner built for agencies.
7 employees · est. 2015 · Missoula, United States
#paid
The creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.
151 employees · est. 2013 · Toronto, Canada
#paid is the older company (2015 vs 2013); #paid is the larger of the two.
Side-by-Side Comparison
| Metric | Lumenad (now Pathlabs) | #paid |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2013 older |
| Headquarters | ||
| Headquarters | Missoula, United States | Toronto, Canada |
| Employees | ||
| Employees | 7 | 151 larger |
| Industry | ||
| Industry | Advertising | Content Creators, Social Media, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $25.42M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 9 |
| Services | ||
| Services | Digital advertising solutions, Managed media services, Campaign data management, Ad campaign optimization, Performance-based advertising solutions | Creator-Brand Matching, Campaign Management, Analytics & Reporting, Content Production, Workflow Automation, Event Hosting, Media Mix Modeling |
| Target Customers | ||
| Target Customers | Marketers, Advertising agencies, Organizations of various sizes, In-house media teams, Media vendors | Brands, Marketers, Agencies, Content Creators, Influencers, Digital Advertisers |
| Taxonomy | ||
| Taxonomy | Digital Media Partner, Managed Media Services, Cross-Channel Campaign Management, Advertising Management Platform, Programmatic Advertising, Media Strategy, Advertising Analytics, Campaign Data Management, Performance Reporting, Media Activation, Data Visualization, Ad Intelligence, Performance-Based Advertising, Data Normalization, Advertising Technology | Creator Marketplace, Brand Collaboration, Creator Marketing Campaigns, Vetted Creators, Algorithmic Matching, Omni-channel Marketing, Content Usage Rights, Fair Pricing, Business Performance Metrics, Customer Support, Managed Services, Social Media Product Placement, Creative Marketing Platform, Digital Media |
| Website | ||
| Website | lumenad.com | hashtagpaid.com |
About Lumenad (now Pathlabs)
Pathlabs, formerly known as Lumenad, is an innovative force in the Advertising industry, now operating under the banner of MiQ. Established in 2015 and based in the United States, the company has carved a niche as a comprehensive digital media partner tailored for agencies. Originally known for its...
About #paid
#paid, established in 2013 and headquartered in Canada, positions itself as a leading player in the intersection of Content Creators, Social Media, and Marketing industries. The company has carved a niche as a premier creator marketplace, facilitating seamless connections and collaborations between...
We will tell you when either one moves
BounceWatch watches Lumenad (now Pathlabs) and #paid for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Lumenad (now Pathlabs) and #paid — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Lumenad (now Pathlabs) on 4 Apr 2026, and #paid on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.