Lytics vs Redpoint Global Inc.
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Redpoint Global Inc.
Ignite the Full Potential of Your Customer Data
133 employees · est. 2006 · Wellesley Hills, United Stat...
Redpoint Global Inc. is the older company (2012 vs 2006); Redpoint Global Inc. is the larger of the two.
Side-by-Side Comparison
| Metric | Lytics | Redpoint Global Inc. |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2006 older |
| Headquarters | ||
| Headquarters | Portland, United States | Wellesley Hills, United States |
| Employees | ||
| Employees | 49 | 133 larger |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Advertising, B2C, Data Analytics |
| Funding Stage | ||
| Funding Stage | Series C | Series D |
| Total Funding | ||
| Total Funding | $58.30M | $37.20M |
| Funding Rounds | ||
| Funding Rounds | 7 | 4 |
| Services | ||
| Services | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights | Data Readiness Activation, Profile Unification, Data Ingestion, Dynamic Segmentation, Redpoint AI Initiatives, Data Management |
| Target Customers | ||
| Target Customers | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers | Healthcare Payers, Healthcare Providers, Pharmaceutical Companies, Financial Services Firms, Retail Businesses, Travel & Hospitality Companies, Media & Entertainment Sectors |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 | Customer Data QualityAI And DecisioningCustomer Data Platform (CDP)Customer Experience (CX) OptimizationIdentity ResolutionReal-Time Data Processing +9 |
| Website | ||
| Website | lytics.com | redpointglobal.com |
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
About Redpoint Global Inc.
Redpoint Global Inc., established in 2006, is a key player in the Advertising, B2C, Data Analytics, and Marketing sectors, with a focus on enhancing customer data quality. Their mission, "Ignite the Full Potential of Your Customer Data," underscores their dedication to overcoming challenges associat...
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Compiled from the BounceWatch company index. We last looked at Lytics on 11 Mar 2026, and Redpoint Global Inc. on 6 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
